Digital Marketing Manager

Digital Marketing Manager Full-Time | Houston, TX (Hybrid) About LeMel Founded in 2015 by sisters Jen and Mel, LeMel Jewelry is all about affordable luxury, made to layer. Based in Houston, we curate stylish, collectable jewelry for everyday wear. Our showroom, events presence, and growing e-commerce platform serve a loyal customer base who love personalized, layered looks. We’re a small but mighty team that values creativity, ownership, and genuine connection with our customers. The Opportunity We’re looking for a hands‑on Digital Marketing Manager to take ownership of our digital marketing strategy and execution. This role is central to our 2026 growth goals: increasing e-commerce revenue, improving conversion rates, and building a clearer data‑driven marketing approach. You’ll manage our email marketing, paid advertising, and social media presence while working closely with our team to create campaigns that reflect our brand’s personality. What You’ll Do Email & SMS Marketing (Klaviyo) Own and optimize email flows including welcome series, abandoned cart, post-purchase, and win‑back campaigns Plan and execute promotional campaigns aligned with seasonal events and sales calendar Analyze flow performance and make data‑driven improvements Segment audiences and personalize messaging to increase engagement and conversion Paid Advertising (Meta & Google) Manage and optimize Meta (Facebook/Instagram) ad campaigns with proper campaign structure Run Google Ads including Shopping and Search campaigns Develop creative briefs and collaborate on ad content that tells our brand story Monitor ROAS and adjust spend allocation based on performance Implement proper audience segmentation (prospecting vs. retargeting) Social Media & Content Develop and execute social media strategy across Instagram, Facebook, and Pinterest Create content calendars that balance product promotion with lifestyle storytelling Coordinate with team members who film content to ensure consistent brand voice Engage with community and manage DM responses that lead to sales opportunities Analytics & Reporting Track KPIs including traffic, conversion rate, email revenue attribution, and ad performance Provide monthly reports with insights and recommended actions Use Google Analytics and Shopify data to identify opportunities Help establish cleaner data tracking and attribution systems What We’re Looking For 3‑5 years of digital marketing experience, preferably in e‑commerce or retail Hands‑on experience with Klaviyo (or similar email marketing platform) Proven track record managing Meta and Google ad campaigns Strong analytical skills with experience in Google Analytics and Shopify Creative eye for visual content and copy that connects with customers Self‑starter who thrives with ownership and minimal supervision Experience in jewelry, fashion, or lifestyle brands is a plus What We Offer Competitive salary based on experience Hybrid work environment (Houston‑based with flexibility) Employee jewelry discount Creative ownership and real impact on a growing brand Collaborative team culture with direct access to founders DIGITAL MARKETING MANAGER Position Summary The Digital Marketing Manager drives LeMel’s digital growth strategy, owning email marketing, paid advertising, and social media presence. This role reports directly to the owners and works cross‑functionally with the E‑commerce Coordinator, Sales Associate, and Events Coordinator to ensure cohesive brand messaging and coordinated promotional efforts. Key Performance Targets Metric Target E-commerce Conversion Rate Increase by 1% (from ~1.0% to 2.0%) Email/SMS Revenue (Klaviyo) 30%+ of e‑commerce revenue Paid Ad ROAS Minimum 3x return on ad spend Q4 Online Revenue $525,000 (e‑commerce only) Email List Growth 10% quarterly growth Core Responsibilities 1. Email & SMS Marketing (40% of time) Platform: Klaviyo Flow Ownership: Welcome Series | Abandoned Cart | Browse Abandonment | Post‑Purchase Win‑Back | VIP/Loyalty | Birthday | Review Requests Campaign Planning: Monthly promotional calendar aligned with seasonal events New product launches and collection drops Event promotion (Nutcracker Market, A Christmas Affair, pop‑ups) Weekly Tasks: Review flow performance metrics Schedule upcoming campaigns Test and optimize subject lines and send times 2. Paid Advertising (30% of time) Platforms: Meta (Facebook/Instagram), Google Ads Campaign Structure: Prospecting campaigns targeting new customers Retargeting campaigns for site visitors and email subscribers Creative testing campaigns Separate product feeds for Fashion vs. Fine Jewelry Creative Strategy: Develop diverse ad formats: product demos, founder story, UGC, lifestyle Showcase layering versatility and personalization Coordinate with team on content needs 3. Social Media Management (20% of time) Platforms: Instagram, Facebook, Pinterest, TikTok Content Strategy: Develop monthly content calendar Balance product promotion with lifestyle and behind‑the‑scenes content Highlight founder story and brand values Note: Team members film content; this role handles strategy, scheduling, captions, and posting. 4. Analytics & Reporting (10% of time) Tools: Google Analytics, Shopify, Klaviyo, Meta Business Suite Monthly Reporting: E-commerce KPI dashboard: traffic, conversion, AOV, revenue by channel Email performance: open rates, click‑rates, revenue attribution Ad performance: spend, ROAS, CPA by campaign Social metrics: engagement, follower growth, traffic Team Coordination Team Member Coordination Point E-commerce Coordinator Website updates, product launches, photography needs Sales Associate VIP client events, in‑store promotions, customer feedback Events Coordinator Event marketing, post‑event follow‑up campaigns Owners Strategy approval, brand voice, promotional calendar Tools & Platforms Email/SMS: Klaviyo | E-commerce: Shopify | Analytics: Google Analytics Paid Ads: Meta Business Suite, Google Ads | Social: Metricool (or similar) Customer Service: Gorgias | Loyalty: Smile.io 90-Day Success Criteria First 30 Days: Audit current email flows, ad accounts, and social presence. Document findings and quick wins. Days 31-60: Implement top 3 flow optimizations. Restructure ad campaigns for proper segmentation. Days 61-90: Launch new creative strategy. Establish monthly reporting rhythm. Show measurable improvement in at least one key metric. #J-18808-Ljbffr