Marketing Manager

About Inspekt AI Inspekt AI is transforming the way buildings are inspected through drone technology, artificial intelligence, digital twins, and high-resolution structural data. We help building owners, engineering firms, asset managers, public institutions, and heritage organizations inspect complex structures more safely, efficiently, and accurately. Our technology combines advanced data capture with AI-powered defect detection to identify, classify, and document building conditions at scale. As Inspekt AI expands across Europe and North America, we are looking for a Marketing Manager based in Madrid to take ownership of the company’s marketing execution, brand communication, content production, website presence, and commercial marketing materials. This role focuses on product understanding, content creation, website ownership, and the ability to communicate and sell Inspekt AI ’s value clearly across multiple formats and markets. About The Role We are looking for a highly hands‑on Marketing Manager who can understand a technical product in depth and translate it into clear, persuasive, and commercially relevant marketing. The successful candidate must be able to understand what Inspekt AI does, how the technology works, the operational problems it solves, and why the product matters to different types of customers. This person will be responsible for turning that understanding into effective marketing assets for both English‑speaking and Spanish‑speaking audiences. The role requires someone who can move confidently between strategy and execution. They must be able to develop the marketing approach, but also write the copy, create the presentation, update the website, produce the video, adapt the message, and deliver the final asset. This is not a purely strategic or supervisory position. It is a builder role for someone who is comfortable creating the work directly and taking full ownership of the output. Core Mission The Marketing Manager will be responsible for ensuring that Inspekt AI ’s product, capabilities, and commercial value are communicated clearly, consistently, and persuasively across every customer‑facing channel. The role has five central objectives: Responsibilities Develop a deep understanding of Inspekt AI ’s product and services. Translate complex technical information into compelling commercial messaging. Create high‑quality marketing content in English and Spanish. Maintain and strengthen the company’s website and digital presence. Produce adaptable marketing materials for different audiences, sectors, markets, and stages of the sales process. Key Responsibilities Develop a detailed understanding of Inspekt AI ’s technology, inspection methodology, workflows, deliverables, and customer value proposition. Work closely with executive leadership, Operations, Product, Engineering, and Business Development to understand the product from both technical and commercial perspectives. Translate technical capabilities into clear customer benefits without oversimplifying or misrepresenting the product. Understand the specific needs and challenges of Inspekt AI ’s target customers. Adapt the company’s positioning for different industries, including commercial real estate, engineering, construction, infrastructure, public assets, and heritage buildings. Maintain a clear and consistent messaging framework for the company. Ensure that all marketing materials accurately reflect the current product, capabilities, and operational processes. Identify the strongest commercial narratives behind projects, inspections, product developments, and customer outcomes. Develop messaging that helps prospective customers understand not only what Inspekt AI does, but why it is valuable. Content Strategy and Production Develop and manage Inspekt AI ’s overall content strategy. Create high‑quality content in both English and Spanish. Produce content for different audiences, markets, sectors, platforms, and stages of the customer journey. Transform a single project, inspection, announcement, or product capability into multiple content formats. Create multiple versions of the same core message depending on the audience, channel, objective, language, and level of technical detail. Build a scalable content repurposing system that allows Inspekt AI to generate a high volume of relevant content from existing projects and company knowledge. Write and edit: Website copy LinkedIn posts Case studies Customer success stories Project showcases Company announcements Industry insights Sales presentations One‑pagers Brochures Email campaigns Video scripts Event materials Product descriptions Executive communications Maintain a structured content calendar aligned with commercial priorities and company developments. Identify opportunities to turn technical work into educational, authoritative, and commercially useful content. Ensure that content demonstrates technical credibility and industry knowledge. Adapt tone and messaging for technical, executive, commercial, institutional, and general audiences. Brand and Marketing Communications Maintain and evolve Inspekt AI ’s brand identity across all customer‑facing materials. Ensure consistency in visual language, tone of voice, terminology, and positioning. Develop clear brand guidelines for written and visual communication. Review marketing materials before publication to ensure quality and consistency. Protect the technical credibility and professional positioning of the company. Ensure that Inspekt AI is presented as a serious technology and structural intelligence company rather than as a generic drone service provider. Create messaging that supports the company’s position in AI‑powered building inspection and structural data analysis. Coordinate company announcements, product updates, project communications, and public‑facing materials. Support executive leadership with presentations, talking points, and external communications. Commercial and Sales Enablement Work closely with Business Development to create materials that support customer acquisition and sales conversations. Develop client‑facing presentations for meetings, proposals, demonstrations, and commercial opportunities. Adapt sales materials for specific customers, industries, countries, and project types. Create clear explanations of Inspekt AI ’s services, process, deliverables, and competitive advantages. Support the preparation of: Sales decks Capability statements Proposal materials Industry‑specific presentations Customer leave‑behinds Case studies Project summaries Event materials Partner presentations Identify recurring questions or objections from prospective customers and develop marketing materials that address them. Ensure that Business Development has access to accurate, current, and professionally presented materials. Help translate technical and operational information into messaging that supports commercial conversations. Participate in selected customer or partner meetings when marketing support is required. Understand how marketing content contributes to selling the product, supporting trust, and advancing commercial opportunities. Video, Visual Content, and Presentations Create and edit promotional videos, project videos, product explainers, and short‑form social content. Develop scripts, storyboards, captions, and visual narratives. Transform inspection footage, platform visuals, drone imagery, technical diagrams, and project data into compelling marketing assets. Create professional presentations for customers, partners, investors, events, and internal stakeholders. Design or coordinate the production of graphics, diagrams, carousels, infographics, and visual assets. Ensure that visual content is clear, technically accurate, and aligned with the brand. Adapt content into different durations, formats, aspect ratios, and platform requirements. Maintain organized libraries of approved visual assets, templates, footage, and marketing materials. Marketing Operations and Performance Build and maintain an organized marketing workflow. Create systems for content planning, review, approval, publication, and reuse. Maintain a structured repository of marketing assets and templates. Establish clear processes for requesting and producing marketing materials. Prioritize work based on commercial importance and company needs. Track the performance of key content, campaigns, website pages, and digital channels. Define practical marketing metrics and provide regular reporting. Use performance data to improve future content and marketing decisions. Coordinate external freelancers, agencies, or service providers when necessary. Manage multiple marketing priorities while maintaining quality and deadlines. What We Are Looking For A hands‑on marketing professional who is comfortable producing the work directly. A strong strategic thinker with equally strong execution skills. Someone capable of understanding a complex technical product. A commercially minded marketer who understands that marketing must help explain and sell the product. An exceptional communicator who can simplify technical information without losing credibility. A strong writer with excellent judgment, structure, and attention to detail. Someone capable of creating multiple versions of content for different audiences and objectives. A proactive professional who does not require constant direction. Someone comfortable working closely with executive leadership. A highly organized person capable of managing multiple projects simultaneously. A collaborative professional who can work across technical, operational, and commercial teams. Someone who takes ownership of final output, not only ideas or recommendations. A person who is comfortable working in a fast‑moving international technology company. Language Requirements Because this role will create customer‑facing content in both English and Spanish, language quality is a core requirement. Candidates must meet one of the following profiles: Native or fully bilingual proficiency in English and Spanish. Native proficiency in one language and demonstrable C2‑level proficiency in the other. Candidates Must Be Able To Write sophisticated, natural, and persuasive marketing copy in both languages. Produce client‑facing presentations in English and Spanish. Adapt messaging culturally rather than translating it literally. Communicate professionally with customers and colleagues in Europe and North America. Review and edit content to native or near‑native professional standards. Present confidently in both languages. Minimum Requirements Bachelor’s degree in Marketing, Communications, Advertising, Journalism, Business, Audiovisual Communication, or a related field. Professional experience in a marketing role with direct responsibility for content creation and execution. Minimum 4 years of professional experience in a hands‑on B2B marketing role, preferably within a technology company. Native, bilingual, or demonstrable C2 proficiency in both English and Spanish. Proven experience writing and editing professional marketing content. Experience creating client‑facing presentations and commercial materials. Experience managing or updating website content. Strong understanding of branding, messaging, content strategy, and digital marketing. Experience creating content for LinkedIn or other professional digital platforms. Ability to work independently and manage projects from concept to final delivery. Strong attention to detail and commitment to accuracy. Ability to work from Madrid and collaborate regularly with the local team. A portfolio demonstrating relevant writing, content, website, presentation, video, or campaign work. Preferred Experience Experience in B2B technology marketing. Experience in AI, SaaS, engineering, architecture, construction, property technology, drones, infrastructure, or related sectors. Experience marketing a complex technical product or service. Experience producing sales enablement materials. Experience creating case studies and customer success stories. Experience with website content management systems. Knowledge of SEO and content optimization. Experience with video editing tools such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or CapCut. Experience with design tools such as Adobe Creative Suite, Canva, or Figma. Familiarity with AI‑assisted content and creative tools. Experience working with international teams and global audiences. Experience supporting product launches, events, partnerships, or commercial campaigns. Basic understanding of analytics tools and marketing performance reporting. Essential Skills Product understanding Bilingual copywriting Content strategy & production Commercial storytelling Brand positioning Website content management Presentation development Video production and editing Visual communication Sales enablement Project management Stakeholder collaboration Quality control Market research Content repurposing Marketing analytics Initial Priorities Develop a strong understanding of Inspekt AI ’s product, services, technology, customers, and commercial priorities. Review the company’s existing website and marketing materials. Identify inconsistencies, gaps, and opportunities for improvement. Establish a clear messaging and positioning framework. Create a structured content calendar. Improve the consistency and quality of LinkedIn content. Develop updated client‑facing presentation materials. Create reusable templates for project showcases, case studies, videos, and commercial content. Build a structured system for transforming company activity into multiple content assets. Strengthen the connection between Marketing and Business Development. Establish practical workflows for content review, approval, publication, and performance tracking. Success in the Role Understand and communicate Inspekt AI ’s product accurately. Produce consistently high‑quality content in English and Spanish. Improve the clarity and effectiveness of the company’s website. Strengthen Inspekt AI ’s market positioning and brand consistency. Create useful materials that support customer conversations and commercial opportunities. Increase the quality, relevance, and consistency of company content. Build scalable marketing processes and reusable assets. Transform technical projects and company activity into compelling stories. Respond quickly to changing commercial and communication needs. Operate with a high level of ownership and limited supervision. What You Will Gain Ownership of the marketing function within a growing international AI company. Direct collaboration with executive leadership. Significant influence over the company’s voice, brand, website, content, and market positioning. Exposure to drone technology, artificial intelligence, digital twins, building inspection, and structural intelligence. The opportunity to create a marketing system from the ground up. A role where high‑quality execution can have an immediate commercial impact. The opportunity to help define how Inspekt AI is presented to customers across Europe and North America. Why Join Inspekt AI? At Inspekt AI , the Marketing Manager will play a central role in helping the market understand a complex and highly differentiated technology. We are looking for someone who can learn the product, communicate its value, create the content, strengthen the website, support the commercial team, and build a consistent global marketing presence. This role is designed for a marketer who wants ownership, visibility, and the opportunity to build meaningful work directly. #J-18808-Ljbffr