Director, Enablement & Engagement

Role Description

This role leads the strategy, governance, and execution of enterprise-wide communications, enablement, engagement, and change management initiatives supporting Greystar Management Services (GMS). The Director serves as a strategic partner to executive leadership, translating business priorities into scalable communication and learning strategies that drive adoption, operational excellence, team member engagement, and organizational effectiveness.

Strategic Communication Leadership

• Develops and executes the communication strategy supporting GMS business priorities, operational initiatives, and transformational programs for Operations Process & Optimization.
• Serves as a trusted advisor to senior leadership, providing strategic guidance on communication approaches, change impacts, stakeholder engagement, and adoption strategies.
• Establishes communication governance, standards, and best practices to ensure consistent, effective, and scalable messaging across the organization.

Content Creation & Messaging

• Manages multiple communication campaigns simultaneously, including authoring and editing content, managing communications calendar, and partnering with cross-functional working groups.
• Ensures that all communications, training documents, and presentations meet a high standard of clarity, polish, and brand voice for all Operations Process & Optimization initiatives.

Organizational Change & Transformation Leadership

• Leads enablement and change-management strategies for major business initiatives, system implementations, operational transformations, and organizational changes.
• Designs and implements change readiness frameworks that improve adoption, reduce disruption, and accelerate realization of business outcomes.
• Partners with executive stakeholders to identify organizational risks, barriers to adoption, and opportunities to improve team member experience and engagement.

Enablement & Learning Strategy

• Establishes the vision and strategy for operational enablement and learning programs that support frontline and leadership teams.
• Oversees the development of scalable training programs, implementation resources, performance support tools, and learning experiences that build organizational capability.
• Ensures enablement solutions align with operational objectives, business priorities, and evolving workforce needs.

Team Member Engagement & Experience

• Leads initiatives that strengthen team member engagement, connection, and understanding of business priorities across USPM.
• Develops engagement strategies that support organizational culture, reinforce company values, and improve communication effectiveness.
• Utilizes feedback mechanisms, engagement data, and business insights to continuously enhance the team member experience.

Program Governance & Performance Measurement

• Establishes success metrics, reporting frameworks, and key performance indicators to evaluate communication effectiveness, engagement, learning outcomes, and change adoption.
• Leverages data and analytics to identify trends, inform decision-making, and continuously improve program performance.
• Oversees portfolio planning, prioritization, resource allocation, and execution across multiple strategic initiatives.

Qualifications

• Bachelor's degree from an accredited college or university in Communications, Public Relations, Journalism, Instructional Design, or related fields.
• 10+ years of progressive experience in internal communications, enablement, learning & development, or organizational change, particularly in support of initiative-based rollouts.
• 5+ years of leadership experience managing teams, enterprise programs, and large-scale business initiatives.
• Demonstrated success leading organizational transformation, change adoption, communication strategies, and capability-building programs in complex, matrixed organizations.
• Exceptional written, verbal, presentation, facilitation, and executive communication skills.
• Proven ability to influence senior leadership and build alignment across multiple stakeholder groups.
• Experience developing strategic frameworks, governance models, and measurement methodologies that drive business outcomes.
• Strong business acumen with the ability to connect communication and enablement strategies to operational and organizational objectives.

Requirements

• Experience utilizing communication, collaboration, and project management platforms, including Microsoft 365, SharePoint, Staffbase, Asana, and similar technologies.
• Familiarity with instructional design methodologies, adult learning principles, and change management frameworks.
• Strong analytical and problem-solving capabilities with experience leveraging metrics and insights to drive decision-making.

Benefits

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
• Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Time off: All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.