Director, Health Systems Marketing

Overview

The Director, Health Systems Marketing is responsible for developing marketing strategies for integrated health systems (IDNs / IPNs) and delivering marketing resources and programs to drive differentiated engagement with Care Delivery Executives (e.g., C/D-suite leaders across clinical, operational, and population health within health systems).

Key Responsibilities

Strategy development

• Lead the development and refresh of Alnylam's U.S. health systems marketing strategy in partnership with Strategic Accounts Leads, Market Access, Brand Marketing, and other cross-functional stakeholders, grounded in market research insights & quantitative landscape data & analytics
• Lead segmentation & prioritization of IDN/IPNs and organized customers to help inform health systems marketing strategy and field execution

Marketing tactics design & execution

• Design and execute health systems marketing campaigns, including tactics and contents such as value propositions and messages tailored to Care Delivery Executives to further education on Alnylam's therapies and disease areas
• Support planning and implementation of peer-to-peer programs, conferences, and other programs
• Collaborate with legal, regulatory, and compliance to ensure compliant development and execution of marketing initiatives
• Ensure effective agency management and resource allocation

Enterprise Strategic Initiatives

• Actively participate and support Alnylam's enterprise (TTR and Rare) strategic initiatives as a subject matter experts on U.S. health systems strategy and marketing

Qualifications

• Bachelor's degree required in healthcare or business or related field; Advanced degree (MBA, MS or similar) preferred
• 10-12+ years of biopharma commercial experience with 3-5+ years in health systems / account-based marketing; rare disease marketing experience is preferred
• Track record of developing and implementing account-based marketing tactics and resources through open collaboration with cross-functional stakeholders
• Deep understanding of U.S. health system environments
• Strong acumen in U.S. healthcare compliance guidelines, laws, and practices

Key Competencies

• Ability to set strategic vision, develop and rapidly action on robust plans
• Thoughtful and agile identification and resolution of problems in a fast-paced, dynamic environment
• Strategic thinking and structured problem solving
• Ability to work collaboratively across expertise areas and functions
• Proven ability to work under pressure, prioritizing work with the ability to consistently achieve measurable impact
• Executive presence with strong communications and presentation skills
• High proficiency in Microsoft Office (Excel, Word, and PowerPoint, etc.)

Location : HQ / Hybrid; Flexibility to co-locate at Alnylam HQ at least 2+ days a week on average and travel to key conferences and internal meetings

U.S. Pay Range

$201,900.00 - $273,100.00

The pay range reflects the full-time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on a number of factors including, but not limited to, relevant experience, skills, and education. This role is eligible for an annual short-term incentive award (e.g., bonus or sales incentive) and an annual long-term incentive award (e.g., equity).

Alnylam's robust Total Rewards package is designed to support your overall health and well-being. We offer comprehensive benefits including medical, dental, and vision coverage, life and disability insurance, a lifestyle reimbursement program, flexible spending and health savings accounts and a 401(k)with a generous company match. Eligible employees enjoy paid time off, wellness days, holidays, and two company-wide recharge breaks. We also offer generous family resources and leave. Our commitment to your well-being reflects our belief that caring for our people fuels the impact we create together.

Learn more about these and additional benefits offered by Alnylam by visiting the Benefits section of the Careers website:

AboutAlnylam

We are the leader in RNAi therapeutics- a revolutionaryapproach with the potential to transform the lives of people with rare and common diseases. Built on Nobel Prize-winning science, Alnylam has delivered the breakthroughs that made RNAi therapeutics possibleand are just at the beginning of what's possible. Our deep pipeline, late-stage programs, and bold vision reflect our core values: fierce innovation, passion for excellence, purposeful urgency, open culture and commitment to people. We're proud to be a globally recognized top employer, wherean authentic, inclusive culture and breakthrough thinkingfuel one another.

At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. Qualified applicants will receive consideration for employment without regard to their sex, gender or gender identity, sexual orientation, race, color, ethnicity, national origin, ancestry, citizenship, religion, creed, physical or mental disability, pregnancy status or related conditions, genetic information, veteran or military status, marital or familial status, political affiliation, age, or any other factor protected by federal, state, or local law. Alnylam is an E-Verify Employer.

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