Business Development Representative (BDR)

About LiveX LiveX is Google and NVIDIA ISV company building AI-powered holographic displays deployed in stadiums, retail environments, hotels, airports, and enterprise settings. We’re a fast-moving team where every BDR conversation can open a six- or seven-figure enterprise deal.

About the role We’re looking for a Business Development Representative to drive top-of-funnel pipeline for our enterprise sales motion. You’ll be the first point of contact for prospects at stadiums, retail brands, hotel chains, airports, and Fortune 1000 companies — running outbound against curated target account lists and booking meetings for the Head of GTM and senior sales team.

You’ll work directly alongside the Head of GTM, with daily collaboration on targeting, messaging, and pipeline strategy. This is a pure outbound role — you’re not waiting for inbound leads to come to you, you’re going out and creating pipeline from scratch.

This is a high-activity, high-ownership role with a direct line into how enterprise deals get built and closed. Our highest converting outbound channel is the phone so you must love cold calling. Strong performance opens a clear path to Account Executive or sales management roles.

This is a full-time role based in our Palo Alto, California office, with occasional remote days. You’ll be in-person with the team most of the week — the deal flow, coaching, and learning curve all happen faster when you’re in the room.

What you’ll be responsible for

Outbound prospecting

• Working curated target account lists provided by the Head of GTM and marketing — verticals include stadiums and sports venues, retail brands, hotels, airports, automotive, and large events
• Researching event leaders, marketing executives, innovation leads, and operations decision-makers within each target account
• Running multi-channel outbound: email, LinkedIn, phone — whatever it takes to get a response
• Personalizing outreach. Generic “spray and pray” sequences don’t work in this market and won’t fly here
• Booking qualified discovery meetings for the Head of GTM and senior AEs with clean handoff notes

Lead enrichment and list expansion

• Supplementing provided lists with additional contacts at the same accounts (events leaders, CMOs, heads of fan experience, heads of guest experience, innovation leads)
• Pulling exhibitor and attendee lists from conferences and trade shows (Google Cloud Next, NRF, HITEC, sports business conferences, etc.) to add to the pipeline
• Feeding signal back to the Head of GTM on which titles, verticals, and messaging are converting

Pipeline hygiene and CRM discipline

• Logging every meaningful interaction in HubSpot — calls, emails, texts, LinkedIn messages, voicemails
• Keeping deal stages and lead statuses current. If a prospect ghosts after 4–5 follow-ups, close lost qualified with a note. Don’t let dead leads sit open
• Maintaining clean contact records, accurate next steps, and visible task queues so nothing slips
• Updating sequences, tracking reply rates, and flagging what’s working vs. what’s not

Event and field support

• Attending trade shows and events with the team when needed — capturing leads on the floor, scanning badges, scheduling on-site demos
• Following up on event leads within 24 hours, while the conversation is still warm

How you should approach the work

Passion matters. You must genuinely enjoy outbounding, especially via cold call. You must see the phone as your gateway to success and proactively carve out as much time as possible to keep it ringing.

Persistence over polish. Most enterprise deals come from the 6th, 7th, 8th touch — not the first. If a prospect ghosts, you keep going (politely, creatively) until you get a yes, a no, or a clear “not now.” Then you log it and move on.

Update the CRM in real time. If it’s not in HubSpot, it didn’t happen. Don’t batch-update at the end of the week — log activity as you go so the Head of GTM and AEs always have current context before jumping on a call.

Communicate proactively. If a lead is hot, flag it. If you’re stuck on a campaign that’s not converting, say so. If you need help with messaging or an intro, ask. Silent struggle is the failure mode we want to avoid.

Own your numbers. You should know your weekly activity (calls, emails, LinkedIn touches), your conversion rates (reply, meeting booked, meeting held), and your pipeline contribution. Bring those to your 1:1s without being asked.

Manual when you have to, automated when you can. Sometimes the right move is grinding through a list by phone to get the meetings booked. Other times it’s setting up a sequence or asking for help enriching a spreadsheet. Know when to do which.

Bias toward action. Lists, sequences, and ICP guidance will be provided. Your job is to work them hard, surface what’s converting, and bring back signal that helps us sharpen the next round.

Tools you should already be comfortable with

• CRM: HubSpot (required) — contacts, deals, sequences, tasks, reporting. Salesforce experience also fine.
• Prospecting: Apollo, ZoomInfo, LinkedIn Sales Navigator, Lusha, Clay, or similar.
• Email/outbound: Outreach, Salesloft, Apollo sequences, Smartlead, Instantly, or equivalent.
• Spreadsheets: Google Sheets / Excel — pivot tables, VLOOKUP, basic data cleanup.
• Calendar/scheduling: Calendly, Chili Piper, or HubSpot meetings.
• Bonus: Familiarity with AI tools for prospecting and personalization (Clay, ChatGPT, Claude, custom GPTs), and any experience pulling lists with web scraping or basic automation.

What we’re looking for in a candidate

• 2–3 years of BDR/SDR experience, ideally in B2B SaaS, hardware, or enterprise sales.
• Demonstrated outbound experience — not just inbound qualification. We want someone who’s cold-called, cold-emailed, and built pipeline before.
• Track record of hitting or exceeding quota (meetings booked, opportunities created, pipeline generated).
• Clear, confident written and verbal communication. You’ll be drafting emails and getting on the phone with senior execs at large companies.
• Thick skin and high energy. You’ll get ghosted, hung up on, and ignored — and you’ll keep going.
• Hunger for growth. This role is a launchpad to Account Executive or sales management for the right person. If you want to coast, this isn’t it.
• Curiosity about the product. You should be excited about holograms, AI, and enterprise use cases — and able to talk about them credibly after a few weeks of ramp.

Compensation and growth

• Competitive base salary + uncapped commission on meetings booked and pipeline generated.
• Clear path to Account Executive or sales management roles based on performance.
• Equity in an NVIDIA and Google Cloud backed company at an early stage.
• Direct mentorship from the Head of GTM and senior sales team.

Location and logistics

• Full-time, based in our Palo Alto, California office.
• In-office most days with occasional remote flexibility.
• Must be able to commute to Palo Alto reliably.
• Some travel for trade shows and customer events.