Senior Director of Marketing

Job Description

Job Description

DMF Lighting is a premium architectural lighting company with a portfolio of residential and commercial brands. DMF Lighting serves commercial buyers and contractors. DMF Luxury sells directly to custom technology integrators, specialists who design and install whole-home systems for high-end residential clients. HK Lighting produces premium outdoor lighting for discerning commercial and residential customers. An in-house creative studio of designers and CGI artists supports all brands with premium content Production.

The opportunity

This is a newly created senior leadership role with ownership of marketing for DMF Luxury and HK Lighting. As we grow, we require an experienced marketing leader to assume day-to-day ownership of our residential brands. You will lead a team of direct reports across brands to generate growth and manage the Senior Creative Director to drive the output of our in-house studio. Your responsibilities will include product launches, digital marketing, channel marketing, events, and sales enablement while partnering closely with Sales, Product Management, and company leadership.

This is a genuine leadership role – not a campaign manager or coordinator position. The right candidate has experience managing marketing teams, is equally comfortable in premium B2B and DTC environments, and thrives where both quality and swiftness are essential.

The salary range is $185,000-$225,000 annually (based on skills/knowledge/experience).

This role is onsite in Carson, CA.

What you will do

• Brand stewardship and positioning for DMF Luxury and HK Residential Lighting to ensure marketing communications speak clearly to each brand’s value proposition
• Lead your teams to produce high-quality marketing materials quickly and in volume: campaigns, product launches, event assets and management, digital content, and sales tools
• Own demand generation for the two brands: integrator-focused ABM, email, eCommerce, paid social, GEO/SEO for DMF Luxury and HK Residential
• Set clear performance targets, track results, and make data-driven decisions quickly
• Partner with the Creative Director to prioritize and deliver creative work across brands at the standard and pace required by the business
• Maintain consistency across messaging, visual identity, digital experience, and customer touchpoints
• Lead, develop, and hold accountable a growing team of motivated direct reports
• Partner with Sales leadership to improve pipeline quality, lead conversion, and channel engagement
• Build scalable marketing programs that support dealer acquisition, retention, and customer loyalty
• Lead go-to-market strategy and execution for new product launches and brand initiatives
• Develop launch messaging, campaign strategy, sales tools, training assets, and channel communication plans
• Coordinate cross-functional launch execution across Product Management, Sales, Operations, and Creative teams

What we're looking for

• 10+ years of marketing experience, with at least 5+ years leading highly successful teams
• Proven experience managing both B2B and direct-to-consumer brands
• Background in premium, design-led, or specification-driven categories, e.g. architectural lighting, interior design, luxury appliances, high-end AV, or other relevant categories
• Exceptional at driving teams to deliver quickly without sacrificing quality – this is the defining requirement
• Ability to work cross-functionally with senior leadership and teams across the organization to drive both marketing and broader corporate objectives.
• Strong creative judgment: can evaluate work against brand standards and provide clear, actionable direction
• Commercially minded and data-informed: sets targets, reads performance, and acts on results
• Clear, direct communicator who can brief, align, and offer feedback efficiently
• Ownership mindset: takes genuine responsibility; high standards; thrives at pace

DMF Lighting designs and builds industry-leading LED downlighting that sets the standard for flexibility, performance, and quality. Founded over 30 years ago, DMF has grown into a leader in the lighting industry, driven by a passion for innovation and customer service.
Our in-house engineers constantly push the boundaries of lighting, delivering products that combine exceptional performance with beautiful design. At DMF, we believe in a collaborative, forward-thinking culture that empowers our team to bring creative ideas to life and make a lasting impact. If you’re looking for a company where creativity and innovation are part of the DNA, DMF is the place for you.

DMF Lighting is proud to be an Equal Opportunity Employer.

Company Description

DMF Lighting designs and builds industry-leading LED downlighting that sets the standard for flexibility, performance, and quality. Founded over 30 years ago, DMF has grown into a leader in the lighting industry, driven by a passion for innovation and customer service.\r\nOur in-house engineers constantly push the boundaries of lighting, delivering products that combine exceptional performance with beautiful design. At DMF, we believe in a collaborative, forward-thinking culture that empowers our team to bring creative ideas to life and make a lasting impact. If you’re looking for a company where creativity and innovation are part of the DNA, DMF is the place for you.\r\n\r\n\r\nDMF Lighting is proud to be an Equal Opportunity Employer.