Product Marketing Manager

About the Role:

Real estate runs on Yardi, and your work helps clients and
prospects move faster. At the intersection of product and marketing, you
connect product strategy to revenue outcomes. You define buyer personas and
problems, create distinctive positioning and turn complex product
stories into narratives that drive engagement and sales. You own the launch
calendar and orchestrate integrated campaigns with product, demand generation
and field teams. You build proof through case studies, demos and
clear storytelling that earns trust. You equip sales with crisp messaging,
competitive guidance and training that elevates every conversation.
You champion the voice of the customer and bring it into product, marketing,
and sales decisions. Your work drives awareness, adoption, and retention across
the customer life cycle. If you love combining data, creativity, and
storytelling to bring products to life - we'd love to have you on the
team.

What You'll Do:

• Define target audiences, craft compelling product
  positioning, and ensure consistent messaging across all marketing
  channels.
• Plan and execute go-to-market strategies, launches, and
  campaigns that drive adoption and client engagement.
• Collaborate with product, sales, and creative teams to
  develop impactful collateral, sales tools, and training materials.
• Analyze campaign performance, client feedback, and market
  trends to optimize marketing strategies and messaging.

Who You Are:

• Bachelor's degree in marketing, business, communications, or
  related field
• Three years of experience in marketing, communications, or
  product marketing
• Prior experience in a business-to-business (B2B) marketing
  organization
• Proficiency in Microsoft Office applications, including
  Outlook, Word, Excel, PowerPoint, and SharePoint
• Knowledge of product launch planning, campaign development,
  and sales enablement practices
• Writing and storytelling skills to translate product
  information into clear, compelling messages
• Verbal and written communication skills
• Proofreading and editing skills
• Strong attention to detail and high accuracy
• Project management skills and ability to manage multiple
  priorities
• Strong research and analytical skills
• Understanding of client needs and ability to translate
  feedback into marketing strategy
• Excellent organizational skills
• Solid interpersonal and relationship management skills
• Ability to work independently and collaboratively
• Initiative and accountability in managing deliverables and
  timelines
• Analytical mindset with the ability to define and track
  KPIs

Ideal to Have:

• Experience in specified product/market/industry
• Enterprise software and real estate industry
  experience
• Experience hosting webinars or speaking at client-facing
  events
• Familiarity with marketing automation platforms
• Experience with design tools including Adobe Suite and
  Figma
• Proficiency with marketing tools such as project
  management, CRM, or website CMS platform

Real Estate runs on Yardi. About Us:

Yardi pioneers the property tech industry by seamlessly
blending 40 years of tradition with forward-thinking
innovation. We've created a team of over 10,000
employees in over 40 locations around the globe dedicated to making great
real estate software products.

Discover the Yardi Difference:

Yardi is more than just a software company - we are
dedicated to creating a positive impact in our communities. Annually, Yardi
extends philanthropic support to organizations chosen by our employees. Our
team has contributed to over 350 nonprofits globally, demonstrating our
commitment to various causes and communities.

Our award-winning culture, consistently recognized by
Glassdoor's prestigious "Best Place to Work", fosters support,
collaboration, and growth. We prioritize your well-being with comprehensive
benefits, including 100% paid employee medical premiums, company profit-sharing
plan, and flexible work arrangements.

Annual Salary Range: $102,400 - $115,200

All submissions for open positions should be received
through Yardi's applicant portal, accessed from Yardi's corporate website.

EOE/Race/Gender/Disability/Vets

*sk

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