Integrated Marketing Manager

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Integrated Marketing Manager 104993 - Global Marketing Full Time Professionals New Brighton, MN, US 2 days ago Requisition ID: 1710 Salary Range: $90,000.00 To $115,000.00 Annually What You’ll Do The Integrated Marketing Manager is responsible for planning, building, and executing integrated, multi-channel marketing campaigns that support division product lines and the Johnson Screens brand strategy. This role owns the campaign lifecycle from concept and creative brief through launch, optimization, and results reporting, using marketing automation platforms (such as HubSpot or Salesforce) and AI-assisted tools to improve targeting, personalization, and campaign efficiency. The Integrated Marketing Manager partners closely with Product Managers, Division VPs, Sales, and the Global Marketing Director to ensure a consistent brand message and works to translate customer needs into effective, measurable campaigns across divisions. This position reports into the Director of Global Marketing. Lead the strategy, planning, and end-to-end execution of integrated marketing campaigns across email, paid and organic social, web, content, and events, ensuring alignment with business and revenue goals. Own the full campaign lifecycle: brief development, creative direction, timeline and budget management, launch, optimization, and post-campaign reporting. Build, manage, and optimize marketing automation workflows in HubSpot and/or Salesforce Marketing Cloud/Pardot, including lead scoring, segmentation, nurture tracks, and lifecycle stage management. Apply AI-assisted tools for content generation, audience segmentation, predictive analytics, and personalization to improve campaign efficiency, targeting, and speed to market. Partner with Product Managers, Division VPs, Sales, and the Global Marketing team to develop a consistent brand strategy and unified marketing message across all divisions. Translate customer needs and business goals into creative briefs; manage the creative process from concept through final asset delivery with internal teams and outside agencies. Track, analyze, and report on campaign KPIs (MQLs, SQLs, conversion rate, cost per lead, ROI) and use insights to continuously refine targeting, messaging, and channel mix. Design and run A/B and multivariate tests on messaging, offers, and channels; document learnings and apply them to future campaigns. Manage campaign budgets and vendor/agency relationships to ensure on-time, on-budget delivery of marketing programs. Maintain CRM and marketing automation data hygiene, ensuring accurate lead attribution, pipeline reporting, and sales/marketing alignment. Coordinate integrated trade show and event campaigns, including pre-event promotion, on-site activation, and post-event lead follow-up. Manage relationships with trade publications and industry media, including advertising placement, press releases, and editorial or byline submissions, to support product launches and brand visibility. Mentor and provide guidance to Marketing Specialists and coordinate cross-divisional campaign execution. Stay current on marketing technology, automation platforms, and AI-driven marketing trends; recommend and evaluate new tools to improve campaign performance. Perform other duties as assigned. What You Bring Bachelor's degree in Marketing, Communications, Business, or a related field, required. 5+ years of experience in integrated or campaign marketing, with demonstrated ownership of campaigns from strategy through execution required. Hands-on experience with a marketing automation platform required; HubSpot and/or Salesforce (Marketing Cloud, Pardot, or Sales Cloud integration) strongly preferred. Working knowledge of AI-assisted marketing tools for content creation, personalization, or predictive analytics (e.g., generative AI copy tools, AI-driven segmentation or recommendation engines). Experience managing multi-channel campaigns across email, paid/organic social, web, and content. Strong project management skills, with the ability to manage multiple campaigns, timelines, and stakeholders at once. Analytical mindset with experience reporting on campaign performance and translating data into actionable recommendations. Excellent written and verbal communication skills; experience developing creative briefs and collaborating with creative teams or agencies. Marketing automation or CRM certification (e.g., HubSpot Certified, Salesforce Certified) a plus. Why Johnson Screens is a Great Place to Work: At Johnson Screens, we value open-mindedness, competence, collaboration, and integrity. We support our people with competitive total rewards, comprehensive benefits, and continuous development – so everyone can work with confidence and deliver results that matter. Compensation Base salary range of $90,000-$115,000. Shared Cost Benefits Medical and Prescription Drug Insurance, Dental Insurance, 401(k) Plan - 5% Employer Match, Health Spending Account (HSA) Employee Paid Benefits Vision Insurance, Flexible Spending Account (FSA), Supplemental Life and AD&D, Critical Illness, Hospital Indemnity, Legal Insurance 80 Hours of Paid Holidays per Year, Vacation Time Off, Sick Time, Short-Term Disability, Long-Term Disability, Basic Life and AD&D, Accident Insurance, Business Travel Accident Insurance, Employee Assistance Program (EAP), Tuition Reimbursement, Student Scholarships Onsite in New Brighton, MN About Johnson Screens Johnson Screens is the leading global provider of innovative screening and separation solutions. We support a wide range of industries, which means that almost every product around us has touched one of our screens during its manufacturing process. Since our inception over a century ago, our products have helped protect lives by reducing harmful waste, providing clean water, and making the best use of our precious natural resources. We strive to be a great place to work and do what is right for our customers and our people. We thrive on innovation and continuous improvement, and we believe that our people are the key to our success. Our daily work is guided by six values, which we call our True North: Open-Mindedness Competence Confidence Integrity Results This is the standard we hold ourselves to – and we’re raising the bar. High performers belong here. If you’re ready to make your mark, we’re ready to meet you. Johnson Screens is an equal opportunity employer, including disability and protected veteran status. #J-18808-Ljbffr