Global Integrated Marketing Specialist
$145.68k - $178.05k3M Co
Job Description: Global Integrated Marketing Specialist Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
As a Global Integrated Marketing Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:- Translating approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.
- Leading day-to-day execution of assigned marketing programs and campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels.
- Analyzing consumer, customer, channel, and performance data to identify opportunities and drive optimization recommendations.
- Coordinating cross-functional teams, agencies, and market partners to deliver high-quality marketing activation and execution.
- Ensuring marketing activities are consumer-centered, commercially grounded, and compliant with brand, legal, privacy, and corporate requirements.
- Capture learning, identify repeatable practices and recommend what should be optimized, repeated, adapted or discontinued.
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:- Bachelor’s degree or higher (completed and verified prior to start)
- Five (5) years of experience in integrated marketing, brand marketing, eCommerce, customer marketing, or related commercial roles in a private, public, government, or military environment.
- Three (3) years of project management experience leading multiple projects and influencing cross-functional teams without direct authority.
- Demonstrated experience developing and executing integrated marketing or demand-generation plans that deliver measurable business outcomes.
- Experience operating in a matrixed organization with strong analytical, communication, project management, and stakeholder management skills.
- Global or multi-market marketing experience.
- Experience with advertising and marketing (A&M) planning, marketing mix modeling (MMM), or marketing return on investment (MROI) analysis.
- Experience with media activation, shopper marketing, eCommerce, or brand health measurement.
- Deep expertise in one or more marketing disciplines with strong working knowledge across adjacent disciplines.
- Experience partnering with agencies and cross-functional teams to develop and activate integrated marketing campaigns.
- On-site: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.
- Travel: May include up to 10% domestic/international
- Relocation: May be authorized
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