Manager, Integrated Marketing

Hygiena provides rapid microbiology diagnostic tests and solutions for mission-critical, time-sensitive processes around the world. Hygiena's proprietary diagnostic technologies enable customers to; prevent illness and save lives, comply with regulations, protect products and brands, run businesses more effectively. Solutions are sold in a wide range of industries globally, but the core focus is food safety. Headquartered in Camarillo, California and with offices around the world, we are actively looking for talented individuals to help grow the business!


At Hygiena we believe:

• In providing the highest quality products & service
• Being a leader in innovation
• Having a compelling desire to improve and win in the marketplace
• In contributing positively not only in the workplace, but in our community and environment!

With rapid growth comes opportunity. We are looking for a Manager, Integrated Marketing to join our team! This is a full-time, exempt, on-site role at our headquarters in Camarillo, CA.

About the Role:

The Manager, Integrated Marketing is responsible for planning, coordinating, executing, and optimizing omni-channel, integrated marketing campaigns that increase market share, generate qualified demand, and drive revenue growth. This role serves as the central point of coordination across Product Marketing, Scientific Affairs, Regional Marketing, Marketing Operations, PR, and Sales to ensure campaigns are aligned with business priorities, executed consistently across channels, adapted for regional markets, and measured against defined business objectives. Provides leadership, coaching, and development to the Integrated Marketing Specialists, ensuring priorities are aligned and team members are supported in delivering high-quality global marketing programs.

Responsible for ensuring the consistent global application of brand messaging while enabling regional teams to adapt campaigns for local relevance. Success in this role requires strong program management, cross-functional collaboration, organization, data-driven decision-making, content development, and communication skills, along with the ability to manage multiple initiatives in a fast-paced environment. Supports the Director, Brand & Content Marketing by synthesizing campaign requirements, coordinating cross-functional stakeholders, tracking project milestones, identifying risks, preparing executive-ready campaign updates, and providing actionable insights and recommendations to improve marketing performance.

Responsibilities:

Campaign Strategy and Planning

• Develop, implement, execute, and optimize global integrated marketing campaigns in alignment with corporate strategy, product roadmaps, and revenue targets, leveraging campaign briefs, CRM data, marketing automation platforms, paid media, organic channels, and customer insights to maximize campaign performance and ROAS.
• Define and manage campaign frameworks, including objectives, target audience segmentation, messaging hierarchy, channel mix, and quantifiable KPIs.
• Partner with product marketing, market development and scientific affairs to translate complex technical and scientific value propositions into clear, compelling customer-facing campaigns.
• Ensure campaign strategies are designed to drive awareness, engagement, lead generation, and sales pipeline contribution and revenue. Leverage customer data to deliver the right message/content throughout the customer journey, from awareness to customer loyalty.
• Facilitate campaign kickoff meetings to align stakeholders on objectives, deliverables, timelines, roles, and success metrics.
• Develop campaign briefs that clearly define objectives, target audiences, messaging, deliverables, timelines, owners, and success metrics.
• Synthesize campaign requirements from Product Marketing, Scientific Affairs, Regional Marketing, Sales, and other stakeholders into actionable campaign plans.
• Identify content and asset needs across the customer journey and coordinate with internal and external partners to ensure campaigns launch with the appropriate supporting materials.

Global Program Execution

• Lead end-to-end management of marketing campaigns, including planning, creative briefing, content creation, digital execution, and performance measurement.
• Manage campaign timelines, project plans, and cross-functional deliverables to ensure initiatives are completed on schedule and within scope.
• Facilitate communication across marketing, sales, scientific affairs, creative, and regional teams to ensure campaign alignment and execution.
• Anticipate project risks, resolve execution issues, and proactively communicate status updates to stakeholders.
• Conduct regular campaign reviews to monitor milestones, dependencies, budgets, deliverables, and performance, ensuring campaigns remain on track and aligned with business objectives.
• Lead the planning and management of global marketing calendars, driving alignment and integration of campaign activities, product launches, events, and corporate initiatives across regions.
• Partner with regional marketing teams to identify, prioritize, and integrate regional campaign needs into the global marketing frameworks.
• Manage campaign budgets, ensuring effective allocation of resources and ROI measurement.
• Collaborate with public relations team to ensure coordinated execution across all channels and customer touchpoints.
• Lead the planning, coordination, and execution of trade shows and marketing events, coordinating with regional teams as needed, to maximize brand impact and drive qualified leads.
• Develop, review, coordinate, and optimize customer-facing marketing content including campaign messaging, emails, landing pages, website copy, paid advertising, webinar promotions, presentations, and sales enablement materials.
• Leverage data-driven optimization, competitor insights, SEO, AEO, and AI-enabled marketing tools to enhance content visibility, improve campaign performance, attract high-intent traffic, and increase qualified lead generation.
• Maintain integrated campaign schedules and marketing calendars, ensuring priorities, dependencies, resources, and deliverables are coordinated across multiple concurrent global initiatives.

Analytics, Measurement, and Optimization

• Define quantifiable KPIs and measurement frameworks for integrated campaigns.
• Track, analyze, and report on campaign performance, lead generation, opportunity pipeline, and ROI. Translate campaign data into actionable insights and recommendations that improve campaign performance and inform future marketing planning.
• Analyze campaign performance to identify trends, opportunities, and areas for improvement. Recommend optimizations to messaging, channels, targeting, and campaign execution based on performance data.
• Monitor competitor marketing activities and industry trends to identify opportunities and best practices.
• Conduct competitor, customer, market, and campaign performance analysis to identify opportunities, refine messaging, improve customer engagement, and support continuous campaign optimization.
• Develop and deliver bi-monthly reporting to senior leadership and marketing department, including marketing dashboards, pipeline impact, and monthly business reviews..
• Ensures compliance with and/or follows all organizational systems, programs, training, policies, and procedures as required and complies with relevant legal mandates. Seeks guidance as necessary.
• Actively supports and participates in the safety program, both for self-protection and the protection of other employees, by reading and abiding by all requirements in the Safety Manual and Injury Illness Prevention Program (IIPP).
• Carries out all responsibilities in an honest, ethical and professional manner.
• Must be able to fulfill essential job functions in a consistent state of alertness and a safe manner.
• Handles various other duties as delegated by the Director, Brand & Content Marketing.

Supervisory Responsibilities:

In accordance with applicable policies/procedures and Federal/State laws, may perform the following supervisory responsibilities: Interviewing, hiring, orienting and training employees; planning, assigning, and directing work; coaching and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; enforcing all safety rules and ensuring safe work procedures.


Qualifications:

• Bachelor's Degree in Marketing or a related field, or equivalent education and work experience required and a minimum of 7 years of experience in B2B digital marketing.
• Master's Degree in Marketing or a related field, or equivalent education and work experience required and a minimum of 5 years of experience in B2B marketing,
• Proficiency in Microsoft Office, CMS platforms, paid media, and content distribution.
• Proficiency in CRM systems (Microsoft Dynamics, Salesforce, etc.)
• Skilled in SEO (on-page, off-page, link building) and AI-driven search optimization, analytics tools, and marketing automation
• Strong knowledge of customer journey, personas and overall lead nurture process
• Intermediate knowledge of Google Analytics and UTM codes, remarketing and conversion tracking (tracking/conversion pixels)
• Strong knowledge of Google Ads and LinkedIn Ads (other platforms helpful)
• Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.)
• Intermediate Knowledge of social media networks
• Intermediate Knowledge of digital display platforms
• Prior work experience in related microbiology and/or life science industry is a plus
• Knowledge of Microsoft Office (Outlook, Word, Excel, Visio, PowerPoint) and Adobe Acrobat required.

Salary Range (applicable to California):

$130,000-140,000

Skills/Abilities:

• Excellent interpersonal and relationship-building skills with the ability to collaborate effectively across cross-functional teams and global stakeholders.
• Excellent written and verbal communication skills with the ability to develop clear, concise marketing content, campaign briefs, and presentations.
• Exceptional organizational and project management skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Strong analytical and problem-solving skills with the ability to interpret campaign performance, identify trends, and recommend improvements.
• Ability to synthesize complex information from multiple stakeholders into clear campaign plans, priorities, and actionable next steps.
• Strong content development and messaging skills with the ability to adapt content across channels and stages of the customer journey.
• Strong facilitation skills with the ability to drive alignment, keep projects moving, and influence cross-functional teams without direct authority.
• Ability to develop campaign performance reports, dashboards, and executive-ready presentations.
• Attention to detail and accuracy.
• Ability to exercise discretion and independent judgment.
• Demonstrated ability to lead cross-functional projects and influence without direct authority.
• Adaptable in a fast-paced environment with the flexibility to manage changing priorities and business needs

WORKING CONDITIONS

• Is required to work normal office hours (with some flexibility as per the below) Monday through Friday.
• May occasionally work early morning/evenings/weekends to accommodate urgent customer requests in different time zones.
• Will occasionally be required to travel less than 10%

PHYSICAL DEMANDS

In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.

• This position is considered light work - exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exerting forces greater than those for sedentary work and the employee sits most of the time, the job is rated as light work.
• Required to have close visual acuity to perform an activity such as viewing a computer screen
• Frequently required to maintain a static position, talking, hearing, seeing and repetitive motions.

Why you'll want to join our team:

Teamwork as a core value.

At Hygiena, our emphasis on teamwork and cross-functional communication enables us to build stronger bonds within our business.

Be a part of something big.

Hygiena plays a critical role in helping to prevent global health crisis such as foodborne illness, healthcare-associated infections, and other outbreaks.

Giving back to our communities.

Hygiena believes in giving back by supporting local organizations committed to improving the lives of children and youth in our communities.

Benefits and Perks :

• 15 days of PTO & 10 paid company holidays
• Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date
• Company paid Life Insurance, Short* and Long-Term Disability and an Employee Assistance Program
• 401(k) with Safe Harbor and Profit-Sharing employer contributions
• Tuition Reimbursement program
• Charitable Contribution matching
• Employee Referral bonus opportunities

*State paid short-term disability for California based employees


We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Hygiena participates in E-Verify.