Marketing Specialist - East

Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design - where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we're providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

We are seeking a hands-on, community-focused Marketing Specialist to join our Studio and Brand Experiences team.

Reporting to the East Region Marketing Manager, this role executes high-impact local events, partnerships, and immersive brand experience activations designed to drive awareness, studio traffic, and authentic community engagement. As the face of Lucid in the region, you bring national strategies to life through compelling local activations and exceptional on-site execution.

This role is ideal for someone who thrives in the field, enjoys building relationships, and takes pride in delivering premium, well-run activations.

Location: U.S. (Regional Travel Required) Reporting to: Studio and Brand Experiences - Marketing Manager East

This role would be onsite at our Southfield, MI office

You Will:

• Execute local community events and brand experience activations aligned with regional and national field marketing strategies.
• Support assigned regional studios with events, partner activations, community experiences, and key brand moments.
• Ensure studios are informed, prepared, and equipped to deliver experiences that meet brand standards.
• Manage on-site execution, including setup, show flow, customer engagement, and breakdown.
• Build and maintain local community and brand partnerships, identifying opportunities for ongoing collaboration.
• Partner cross-functionally with Retail Operations, Field Sales, Creative Marketing, and Marketing Managers to align on priorities.
• Support local Owners Club experiences and loyalty-focused activations.
• Capture local content (photos, stories, testimonials) to support broader marketing and storytelling.
• Track attendance, engagement, and feedback, delivering timely post-event reporting and insights.
• Uphold brand standards across all local executions and studio experiences to ensure a premium customer experience.

You Bring:

• Bachelor's Degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 2-5 years of experience in field marketing, sales, community marketing, event execution, or brand ambassador roles.
• Strong interpersonal skills with the ability to build relationships in local markets.
• Experience supporting live events and on-site execution.
• Highly organized with strong attention to detail.
• Comfortable working evenings and weekends as required by event schedules.
• Willingness to travel locally within assigned region.
• Passion for community building, customer experience, and luxury brands.

At Lucid, we don't just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Additional Compensation and Benefits : Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid's equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

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To all recruitment agencies : Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.