Salesforce Marketing Cloud Admin

Email Marketing Specialist

The role involves building, deploying, and optimizing email campaigns, managing research digests, coordinating workflows to ensure accurate and timely communications across multiple business lines.

• Build, test, and deploy targeted emails in Salesforce Marketing Cloud, Pardot, and Constant Contact
• Build and publish landing pages in a templated CMS
• Import contacts from the database into Constant Contact and maintain accurate distribution lists.
• Upload research reports to internal and external websites.
• Track timelines and coordinate stakeholders for national and regional event communications.
• Compile and analyze performance metrics, summarizing key insights for reporting.
• Maintain workflows and calendars in Asana to keep projects on schedule.

Experience needed:

• Proven experience in email marketing with Salesforce Marketing Cloud, Pardot and Constant Contact.
• Proficiency in HTML email building (Stripo or similar tools), with strong QA and troubleshooting skills.
• Familiarity with CMS platforms for uploading reports and content.
• Strong organizational skills and experience using Asana or similar project management tools.
• Proficiency with Excel and PowerPoint for tracking and reporting performance data.
• Excellent attention to detail, accuracy, and proofreading.
• Strong collaboration and communication skills for cross-functional coordination.
• Ability to manage high-volume workloads and shifting priorities effectively.