Campaign Marketing Manager, Education Market

Campaign Marketing Manager, Education Market

As the Campaign Marketing Manager for Education, you will be a critical driver of our growth strategy, responsible for understanding the unique needs and opportunities within the Education segment. The role is a strategic partner to our marketing and sales organizations, developing and implementing integrated marketing campaigns across various channels to generate high-quality pipeline, cultivate opportunities, and ultimately contribute directly to revenue growth. This role requires a blend of critical thinking, hands-on campaign execution, and a deep commitment to measurable results.

Strategic Campaign Development:

• Design and develop comprehensive, multi-channel marketing campaigns (e.g., digital advertising, content marketing, email marketing, webinars, events, social media) tailored to the vertical's target audience.
• Identify compelling messaging and value propositions that resonate with the specific needs and challenges of customers in education.
• Collaborate with digital marketing, product marketing, and our reputation marketing teams to ensure alignment of campaign strategy and execution.

Sales Partnership & Enablement:

• Work closely with the sales teams (including business development) to understand their priorities, challenges, and opportunities, ensuring marketing efforts directly support sales objectives and span the journey from.
• Act as a trusted advisor to sales, providing market insights, reporting, and campaign updates spanning acquisition and expansion objectives.

Campaign Execution & Management:

• Lead all aspects of the end-to-end execution of marketing campaigns, working with internal creative teams, external agencies, and marketing operations.
• Manage campaign budgets, timelines, and resources effectively.
• Ensure all marketing activities align with brand guidelines and regulatory requirements.
• Partner with third parties to amplify the Siemens message when applicable.

Performance Measurement & Optimization:

• Deliver clear benchmarks and metrics for all campaigns, focusing on lead generation, MQL-to-SQL conversion, pipeline contribution, and revenue attribution. You'll architect the annual metrics plan across funnel stages based on business objectives.
• Analyze and forecast the expected performance of planned marketing programs quarterly, with monthly adjustments to align campaign goals with sales targets and overall business objectives. Continuously monitor and optimize key performance indicators (KPIs) to improve campaign effectiveness.
• Use of marketing analytics tools to track, analyze, and report on campaign performance, providing actionable insights.
• Continuously test, learn, and optimize campaigns based on data-driven insights to improve return on investment and achieve targets.
• Present regular performance reports and strategic recommendations to collaborators, including sales leadership and the CMO

Minimum Requirements:

Education & Certifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA or Master's preferred; certifications in digital marketing, analytics, or marketing automation tools (e.g., Google Analytics, Marketo) are a plus.

Experience:

• 5-8 years in B2B SaaS marketing; experience with Enterprise Asset Management, Computerized Maintenance Management System (CMMS) software or education industry marketing is advantageous.

Skills & Attributes:

• Strong cross-functional collaboration and communication skills; proactive outlook with ownership; exceptional attention to detail; ability to prioritize effectively.

What makes you a Standout:

• Strategic approach with the ability to translate business objectives into actionable marketing campaigns.
• Data-driven decision-making and strong analytical skills to optimize campaign performance.
• Collaborative approach with proven success partnering across sales, product, and marketing teams.

The Siemens culture:

We're guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

Our Commitment to Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us.

Siemens maintains a Drug Free workplace in accordance with applicable law.

You'll Benefit From:

Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: The pay range for this position is $74,970 - $128,520 annually. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

Equal Employment Opportunity Statement:

Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law:

Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law.

Reasonable Accommodations:

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form. If you're unable to complete the form, you can reach out to our AskHR team for support at View phone number on click.appcast.io. Please note our AskHR representatives do not have visibility of application or interview status.

Pay Transparency:

Siemens follows Pay Transparency laws.

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