Growth Marketing Manager

Growth Marketing Manager -- B2B SaaS, in office NYC

We are a fast-growing healthcare technology company helping physician groups capture more reimbursement and reduce administrative overhead across their patient population. This is a high-ownership role: you will be the lead campaign operator, reporting directly to the VP Marketing and working closely with Sales, Product, Customer Success, and RevOps.

Role summary

We are hiring a Growth Marketing Manager to help strengthen the company’s pipeline generation engine. This person will execute campaigns across events, webinars, email nurture, account-based programs, lifecycle marketing, landing pages, and reporting. The right hire is a strong operator who also understands strategy: someone who can turn messaging and sales priorities into programs that create pipeline, support deals, and improve conversion across the funnel.

What this role owns

• Build and execute integrated demand generation programs across events, webinars, email, LinkedIn, partnerships, and targeted outbound support
• Own campaign planning and execution for field marketing and event follow-up
• Build landing pages, forms, emails, workflows, and nurture programs in HubSpot
• Partner with sales on target account programs, follow-up sequences, and pipeline acceleration
• Support account-based marketing plays for priority accounts and segments
• Work with RevOps team on campaign reporting and attribution, including funnel conversion, sourced pipeline, influenced pipeline, and ROI
• Translate positioning and messaging into campaign briefs, email copy, event promotion, landing pages, and sales support assets
• Identify what is working, what is not, and where to optimize across channel mix, message, and follow-up
• Help operationalize marketing use of AI tools for research, content repurposing, campaign production, and workflow speed

What success looks like

• Events and webinars produce measurable pipeline, not just attendance
• Sales has tighter campaign coordination and better follow-up systems
• HubSpot campaigns, nurture flows, and reporting are live and reliable
• Marketing can clearly show pipeline contribution and learnings by channel
• The company has a repeatable operating rhythm for campaigns, field marketing, and lifecycle

Required experience

• Has built demand gen programs from scratch at an early-stage or growth-stage company
• 4–7 years in demand generation, revenue marketing, growth marketing, or lifecycle marketing in B2B SaaS
• Hands-on experience running full-funnel campaigns that drive qualified pipeline
• Strong experience with HubSpot or similar marketing automation platform
• Experience with webinars, email nurture, landing pages, event promotion, and campaign reporting
• Experience briefing and directing content production, but also needs strong writing and message adaptation skills
• Strong cross-functional partnership with sales and RevOps
• Ability to work as a hands-on builder in a lean team
• Comfortable using Claude to improve speed and execution quality
• Familiarity with LinkedIn campaign support, retargeting, paid amplification and Google ads familiarity

Preferred experience

• Experience supporting account-based or sales-led GTM motions
• Field marketing or event marketing experience
• Experience creating sales support assets, talk tracks, or light enablement materials

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Candidate profile

• Pipeline-oriented, data-driven, and commercially minded
• Scrappy and fast-moving
• Strong operator, not just strategist
• Can shift between campaign build, event execution, analysis, and copy
• Comfortable in ambiguity and able to create structure