Marketing Assistant

Marketing Assistant/Unit

Position Summary: The Marketing Assistant plays a key role in enhancing campus engagement by planning, promoting, overseeing, and executing student-centered events. This position utilizes graphic design skills daily and is responsible for supervising a student team developing creative programming, managing social media platforms, and designing marketing/promotional materials that effectively communicate with a diverse student audience. The Marketing Assistant position reports directly to the Director of the Student Union Building.

The Student Union Building is seeking a candidate who is an energetic and collaborative team player who is comfortable engaging with the public, contributing original ideas, delegating tasks efficiently, managing multiple projects, and representing the Student Union in small and large groups. They will utilize graphic design skills to make digital and print marketing materials, maintain an active and engaging social media presence, and support outreach efforts through strategic communication.

Strong candidates will demonstrate creative problem-solving skills and critical thinking abilities, with the ability to adapt quickly in a dynamic, student-focused work environment. Experience and working knowledge of graphic design tools such as Canva and/or Adobe Creative Suite is preferred, as well as familiarity and comfort using social media platforms for engagement and promotion.

Duties and Responsibilities:

• Supervise the Student Engagement team and ensure all projects are completed in a timely manner.
• Plan, coordinate, and execute student-centered programs and events that enhance campus engagement.
• Collaborate with Student Engagement team members to develop creative and inclusive programming ideas that align with the mission and values of the Student Union.
• Design marketing materials such as, flyers, digital signage, social media graphics, etc, using tools such as Canva and Adobe Creative Suite.
• Manage/maintain social media platforms as a team by creating, scheduling, and posting engaging content.
• Assist in developing/implementing social media strategies to increase student participation and engagement.
• Represent the Student Union at events, including communicating with the campus community one on one or giving presentations to student audiences.
• Engage directly with students to promote programs, answer questions, and gather feedback.
• Apply creative problem-solving skills and critical thinking abilities to find solutions to challenges in event planning, marketing, and outreach.
• Responsible for event logistics including event setup, breakdown, and on-site coordination.
• Monitor and evaluate attendance, engagement, and feedback data to make improvements and adjustments to student programs and events.
• Maintain an organized database of programming efforts, promotional materials, and social media activity.
• Uphold a positive, energetic, and team-oriented work environment.
• Assist Operations team as needed.
• Perform miscellaneous job-related duties as assigned.

Minimum Qualifications: High school diploma or GED; at least 1 year of experience directly related to the duties and responsibilities specified. Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Preferred Qualifications: Direct professional experience in graphic design. Direct professional experience in social media marketing. Direct professional experience in public speaking.

Campus - Main - Albuquerque, NM

Department - New Mexico Union Administration (161B)

Employment Type - Staff

Staff Type - Regular - Full-Time

Status - Non-Exempt

Pay - Hourly: $18.27 - $23.50

Benefits Eligible - This is a benefits eligible position. The University of New Mexico provides a comprehensive package of benefits including medical, dental, vision, and life insurance. In addition, UNM offers educational benefits through the tuition remission and dependent education programs. See the Benefits home page for more information.

ERB Statement - As a condition of employment, eligible employees working greater than.25 FTE as determined by the New Mexico Education Retirement Act must make mandatory retirement contributions. For more information, review the Benefits Eligibility at a Glance grid.

Background Check Required - Yes

For Best Consideration Date - 6/22/2026

Eligible for Remote Work - No

Application Instructions - Only applications submitted through the official UNMJobs site will be accepted. If you are viewing this job advertisement on a 3rd party site, please visit UNMJobs to submit an application. Please provide a resume and cover letter.