Social Media Manager

Position Purpose In partnership with the Director of Content and Creative Strategy, manages the execution and performance of Tuck’s organic and paid social media efforts, playing a key role in shaping the School’s social media strategy. This role develops platform-native content and campaigns that elevate Tuck’s brand, deepen audience engagement, and support recruitment and institutional goals. Description Dartmouth’s top-ranked Tuck School of Business seeks a strategic and creative Social Media Manager to manage the school’s organic and paid social presence. This role will shape how Tuck shows up across platforms—driving engagement, strengthening the brand, and supporting enrollment and institutional priorities through data-informed strategy and compelling digital storytelling. You will oversee both organic and paid social media efforts, working closely with colleagues across Marketing and Communications, MBA Admissions, Executive Education, Undergraduate Education, and Advancement to deliver integrated, high-impact campaigns. This position is based in Hanover, NH. Explore Tuck at Required Qualifications Bachelor’s degree or equivalent combination of education and experience 3 years of relevant professional experience managing social media strategy and paid digital advertising for a brand, business, or nonprofit organization. Strong understanding of platform dynamics, audience behavior, and performance optimization. Experience developing and analyzing paid campaigns, including audience targeting, A/B testing, and reporting. Demonstrated ability to create or guide compelling digital content, especially video and visual storytelling. Proficiency with analytics and advertising tools (e.g., Google Analytics, Meta Business Suite, LinkedIn Campaign Manager). Strong collaboration skills and ability to work across teams and stakeholders. Ability to support, contribute to, and strengthen a vibrant, culturally diverse, and inclusive community. Preferred Qualifications Experience working with creative tools (Adobe Creative Suite, Canva, etc.) is preferred. Responsibilities Organic Social Media Strategy & Management Develops and executes organic social media plans aligned with Tuck’s brand and institutional priorities. Manages day-to-day content planning, publishing, and community engagement across platforms (LinkedIn, Instagram, YouTube, and emerging channels). Identifies and produces high-performing, platform-native content that reflects the Tuck experience and drives engagement. Collaborates with MBA admissions, executive education, undergraduate education, and advancement teams to source and shape stories for social, including faculty research, student experiences, and alumni impact. Monitors trends, conversations, and emerging platforms to keep Tuck’s presence fresh and relevant. Tracks, analyzes, and reports on performance, using insights to continuously refine content strategy and audience growth. Paid Social Develops, manages, and optimizes paid social campaigns to support enrollment priorities, brand awareness, and institutional initiatives. In partnership with enrollment marketers, executes targeted campaigns across platforms (LinkedIn, Meta, YouTube, and emerging channels), aligning messaging with audience segments and stages of the funnel. Aligns paid social efforts and creative execution with broader content and institutional priorities. Monitors and analyzes campaign performance and makes optimization recommendations regarding targeting, creative, and spend to maximize ROI. Collaborates with the Director of Digital Media and Marketing Technology to align paid social efforts with broader performance measurement, tracking, and optimization strategies. Partners with external agencies and media buyers as needed to scale reach and effectiveness. Stays current on digital advertising trends, tools, and platform changes. Leads regular reporting on paid social performance, translating data into clear insights and recommendations for internal stakeholders. Explores and applies emerging tools, including AI, to improve audience targeting, creative testing, and campaign performance. Content & Creative Collaboration Contributes to the development of social-first digital content, including video, photography, and graphics. Advises on content formats, pacing, and storytelling approaches that perform effectively across platforms. Collaborates on ad creative development, ensuring alignment with platform best practices and Tuck’s brand voice. Supports distribution strategies for key content initiatives, including faculty research, campaigns, and institutional storytelling. Collaboration & Innovation Acts as a partner to internal stakeholders, advising on social media and digital approaches that support program goals, campaigns, and institutional priorities. Works cross-functionally with teams across Tuck to deliver cohesive, high-impact digital efforts. Brings forward new ideas, tools, and approaches to improve performance and efficiency. Contributes to broader marketing and communications initiatives as needed. Shares knowledge and best practices in social media and digital strategy across the team. Media, Faculty Thought Leadership, & Amplification Supports amplification of faculty research, institutional priorities, and timely topics through social media. Identifies opportunities to align social content with media coverage, news cycles, and thought leadership moments. Contributes to elevating Tuck’s voice in the broader business and MBA conversation. Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all. Performs other duties as assigned. Equal Opportunity Employer Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all. #J-18808-Ljbffr