Manager of Digital Strategy

The Manager of Digital Strategy contributes to AHF by strategizing, planning, executing, and optimizing additional digital advertising campaigns as assigned. The Manager of Digital Strategy will manage paid social and mobile advertising campaigns from planning through optimization, turning campaign goals into results. The Manager of Digital Strategy will also be responsible for spotting opportunities to tighten the link between our ads and our website experiences, working with the Web Team on UX improvements that boost engagement and conversions. The ideal candidate is a hands-on digital marketer who loves the craft of digital advertising, thrives on performance data, and is passionate about doing work that makes a meaningful impact. The Manager of Digital Strategy enhances the reputation of AHF by managing AHF's digital advertising strategy which includes paid social and mobile (app-based) advertising. Reporting to the Director of Media Planning, they'll help develop digital campaigns across channels and make sure every dollar works hard and delivers measurable results. As needed, they will also provide website development support by conducting audits and identifying opportunities to improve the overall user experience. You will be a passionate advocate for our top initiatives. To be successful as a Manager of Digital Strategy it is crucial to ensure that the AHF Core Values and Mission stay top of mind with all that you do. At AHF we are nimble and able to adapt in a dynamic environment to assist in providing the best experience for our clients and workplace for our employees. AHF has a collaborative organizational structure where staff are accountable to multiple leaders. The Manager of Digital Strategy will work as a part of a close-knit team to shape digital strategies that reach the right audiences on the right platforms. This role partners closely with Creative, Media, Web, Social Media, and Marketing teams, as well as external agencies and vendors, to define campaign objectives and develop impactful advertising assets. They will also collaborate with regional teams to understand local market priorities and recommend effective digital strategies and media solutions. The Manager of Digital Strategy will be a resource on paid social and digital strategy, platforms, targeting, measurement, and best practices. #J-18808-Ljbffr AIDS Healthcare Foundation