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Sales Enablement Manager

$82.77k - $135.98k

Guardian Life

The Sales Enablement Marketing Manager enables sales success through content strategy, clear communications, and best‑in‑class enablement experiences. This role serves as the owner of the sales content ecosystem—anchored in Seismic—and as a key partner to sales and client management leadership. This individual translates enterprise strategy, product and program updates, and go‑to‑market priorities into compelling, field‑ready tools that drive alignment, confidence, and action across the sales organization. The role sits within Field Marketing and partners closely with Sales Enablement, Product, Training, and Enterprise Communications. Key Responsibilities Seismic Content Strategy & Enablement Drive full utilization of the overall Seismic sales content management platform by the sales and marketing organization, ensuring the platform is intuitive, relevant, and aligned to how our sales teams sell. Define and maintain Seismic information architecture, navigation standards, and content taxonomy to optimize findability and adoption. Partner with Product Marketing, Field Marketing, and Sales Enablement to curate, prioritize, and govern sales content across the buyer journey. Lead the strategy and maintenance of high‑impact enablement assets (playbooks, pitch decks, talk tracks, FAQs, leave‑behind, conference hubs, etc.). Monitor usage, engagement, and feedback to continuously optimize content strategy and inform future enablement investments. Sales Communications Own communication channels most relevant for sellers and client managers for both ongoing communications and ad hoc announcements including leadership announcements, product and service updates, broker enablement, FAQs, and talking points. Establish new channels of communication for sellers and client managers to help drive engagement. Translate communication initiatives into best channel recommendations. Ensure sales representatives and client managers are equipped and engaging with messaging and supporting materials to confidently communicate with clients and partners. Support key moments such as weekly newsletters, sales conferences, and meetings with aligned messaging and enablement. Strategic Alignment Ensure consistency across channels including Seismic, sales meetings, leadership communications, newsletters, and enablement campaigns. Act as a connective tissue between Marketing, Sales, Product, and Training to ensure a cohesive field experience. Proactively identify gaps, risks, and opportunities in sales messaging and enablement. Own and execute weekly newsletter to the field with relevant, prioritized announcements from internal partners and stakeholders. Work with stakeholders to build interactive resources to support the sales journey like product demos. Collaboration & Stakeholder Management Partner closely with Sales Enablement, Training, Product, and Enterprise Communications to align sales enablement and execution. Build strong relationships with sales leaders and field stakeholders to understand needs and influence adoption. Balance strategic thinking with hands‑on execution in a fast‑paced, deadline‑driven environment. Qualifications & Experience Bachelor’s degree required; MBA preferred. Proven in sales enablement: 5+ years of experience in Sales Enablement, Field Marketing or Sales Training within SaaS, Fintech, or a similarly complex B2B environment. Comfortable with enterprise sales: Understand long sales cycles, multiple stakeholders, and integrated multi‑product deal journeys. Credible and clear: Stand in front of senior sellers, earn trust quickly, and turn strategy into practical execution. Data‑minded: Care about outcomes, not activity, and know how to use data to show what’s working and what’s not. Strong operator: Run initiatives end‑to‑end, balance priorities, and keep momentum without needing constant direction. Tech‑savvy: Demonstrated experience owning or heavily leveraging Seismic or similar sales content management platforms; comfortable working with email service platforms and Microsoft Copilot. Always looking for ways to simplify and automate. Exceptional written and verbal communication skills; proven ability to translate complex concepts into simple, compelling, and actionable messaging. Strong collaboration skills with experience partnering directly with cross‑functional teams—Sales Training, Product Management, etc. Success in This Role Looks Like Sales teams can quickly find and confidently use the right content at the right time. Sales leaders are confident and aligned, and client management is informed on key strategies and initiatives. Seismic is a trusted, high‑value destination. Enablement and communication channels directly support sales priorities and business outcomes. Location This role is Hybrid with 3 days a week in our Hudson Yards NY office. Salary Range $82,770.00 - $135,975.00. The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation. Benefits At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill‑building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards. Benefits apply to full‑time eligible employees. Interns are not eligible for most company benefits. Equal Employment Opportunity Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law. Accommodations Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io . Visa Sponsorship Guardian is not currently or in the foreseeable future sponsoring employment visas. In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship. #J-18808-Ljbffr

Vacancy posted 2 days ago
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