Director, Marketing

Director Of Marketing

One Legal, a division of InfoTrack, is a one-stop online solution for legal professionals to file court documents in every California court, manage service of process nationwide, and more. A leader in innovative technology solutions for legal professionals for more than 30 years, One Legal continues to be among the most respected in the industry.

As a highly ambitious company, we know that our people are critical to our success. That's why we're passionate about fostering a high-performance culture built on professional development, open communication, and transparent leadership. If you're dedicated and eager to help build a market-leading solution that makes a difference in the lives of our clients, we'd love for you to join us.

As the Director of Marketing, you will be responsible for continuing the growth of our business, securing our position as a market leader in our core market, expanding into new markets, and partnering with our Product team to roll-out new services. You'll be a core member of our leadership team, partnering directly with the VP of Marketing, General Manager of One Legal and COO.

You'll bring a deep understanding of our customers' challenges, industry trends, and the competitive landscape, turning that knowledge into marketing initiatives aligned with company goals. The ideal candidate is both strategic and hands-on—an experienced professional who combines data-driven decision making with creative vision, and who inspires innovation and enthusiasm in their team.

This is a hybrid position, based 3 days per week out of our office in downtown San Francisco.

Responsibilities

• Lead the full marketing function—spanning brand, growth, product marketing, and communications
• Define and drive a division-wide marketing strategy aligned with growth and revenue goals
• Own and evolve One Legal's brand voice, ensuring consistent, compelling messaging that strengthens our position as the trusted partner for litigation professionals
• Lead integrated, multi‑channel campaigns (email, search, social, content, events) that drive awareness, conversion, and retention
• Build lifecycle marketing programs to reduce churn and expand customer lifetime value
• Collaborate with Product on feature launches, pricing/packaging, and product‑led growth initiatives
• Build and optimize scalable marketing reporting infrastructure across Salesforce, HubSpot, and related systems to ensure accurate attribution, funnel visibility, campaign performance measurement, and executive-level ROI reporting
• Partner closely with Sales and Operations leadership to define lifecycle stages, lead/account definitions, attribution models, and shared success metrics for customer acquisition, expansion, and retention.
• Recruit, mentor, and lead a talented marketing team while fostering a culture of creativity, accountability, and growth
• Manage the marketing budget with discipline and impact
• Oversee and evolve the marketing technology stack