Director, Integrated Marketing

Director, Integrated Marketing

Moloco builds some of the most powerful AI advertising solutions in the world. Our name—short for "machine learning company"—reflects our core mission: democratizing access to the advanced AI that has historically been reserved for tech giants. Led by machine learning pioneers who built some of the most successful ad systems at Google, including YouTube's monetization engine and key search advertising technologies, we're transforming how businesses grow and compete in the digital economy.

Built with AI from day one, Moloco's planet-scale machine learning platform powers a suite of solutions for advertising growth and monetization. Moloco Ads is an AI-powered platform that delivers real business outcomes for mobile app marketers through performance-based user acquisition. Moloco Commerce Media enables retailers and marketplaces to build revenue-generating ad businesses that balance user experience and advertiser performance.

Moloco is headquartered in Silicon Valley, with offices in Seattle, New York, San Francisco, Seoul, Beijing, Singapore, Gurgaon, Tokyo, Shanghai, London, Tel Aviv, and Berlin.

Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!

As Director, Integrated Marketing, you'll be the strategic architect and leader for one of Moloco's core audience segments. You'll own the integrated marketing plan: defining segment strategy, developing audience-focused campaigns, and driving alignment across Product, Marketing, Sales, and Field teams.

You'll spend your time on strategy, cross-functional alignment, and optimization—not task coordination. You're a full-stack marketer: strong strategically, fluent in the business, and credible with senior stakeholders.

The Opportunity:

Lead Audience Strategy

• Own the integrated marketing plan for your segment (6–18 month horizon), aligned to clear business outcomes (pipeline, engagement, brand awareness)
• Define what success looks like: business objectives, KPIs, and priorities for the period
• Develop audience and account prioritization strategy with Sales; advocate for how marketing resources should be allocated
• Lead the cross-functional pod (PMM, Product, Sales, Regional, Creative) to align on themes, tentpole moments, content strategy, ABM elements, and regional activation

Drive Brand & Creative Excellence

• Define the creative platform and messaging strategy for your segment, setting brand standards across all touchpoints
• Own the creative brief process end-to-end; develop briefs that translate strategy into breakthrough creative work
• Work closely with creative teams and agency partners to ensure applications elevate the brand and strategy

Build Integrated Campaigns

• Plan and activate sequenced, multi-channel campaigns that combine brand-building and demand generation: digital, social, email, events, content, ABM, and field activation
• Translate complex technical narratives (ML, AI, performance advertising) into sharp, differentiated positioning for core audiences
• Activate proprietary research and owned frameworks as full integrated campaign platforms

Manage Cross-Functional Alignment

• Build peer-level partnerships with Product leaders, Sales leadership, and Field Marketing—positioning yourself as a strategic partner
• Navigate conflicting stakeholder interests: make principled trade-offs across regions, events, and campaign opportunities
• Coordinate with Regional leads to ensure the global plan can be activated and localized in market

Drive Performance & Optimization

• Establish the pod operating rhythm: strategy development, plan reviews, creative checkpoints, performance reviews
• Own segment budgets; make strategic allocation decisions to maximize ROI and impact
• Define and track segment KPIs: balance brand metrics (awareness, SOV), engagement metrics (account activity, buying committee involvement), and demand metrics (pipeline, MQLs)
• Build dashboards and reporting cadence; track performance monthly/quarterly and optimize based on learnings
• Use AI tools to accelerate campaign development, test messaging, and optimize performance

How Do I Know if the Role is Right For Me?

Experience & Background:

• 8+ years B2B marketing, with at least 4 years leading integrated campaigns or audience strategy functions at a high-growth tech company (not just contributing—owning the full motion)
• Built modern, aspirational brands that buyers connect with (Notion, Stripe, Figma, Canva, Intercom—not legacy enterprise)
• Strong ABM and demand generation experience; familiar with tools like 6sense, HubSpot, Salesforce, Demandbase
• Comfortable with strategic budget allocation decisions and ROI management
• Built or formalized marketing processes and integrated campaign motions in fast-moving environments

Mindset & Capabilities:

• Strategist. You think about narrative, audience priorities, and business impact first. You have a strong POV on what great looks like. You're comfortable pushing back with data and business logic
• Business fluent. You understand Moloco's business, can speak credibly with Product and Sales leaders about customer problems and market dynamics, and make strategic decisions with business logic
• Full-stack marketer. Comfortable owning brand-building, demand generation, ABM, and events simultaneously. You hold both brand and pipeline metrics
• Narrative translator. Can take complex technical subject matter and turn it into compelling positioning for sophisticated B2B audiences
• Outcome focused. Set clear KPIs, build measurement frameworks, obsess over performance data, and optimize based on learnings
• Bias for action. Comfortable in ambiguity, move quickly, take ownership over outcomes. Builder mentality
• AI fluent. Actively use AI tools to accelerate workflows, test messaging, and build campaigns faster