Customer Research Analyst

Role Description

At Abercrombie & Fitch, the Customer Research Analyst is a remote role that serves as an in-house resource for brand and business partners. A key advocate for the customer, this role is accountable for the design and implementation of robust customer research to gather valuable insights on customer values, attitudes, and preferences. Close collaboration with cross-functional teams ensures that customer insights are effectively incorporated into brand strategies and business decision-making. The ideal candidate will have a deep understanding of the fashion retail industry, exceptional analytical capabilities, as well as verbal and written communication skills. Finally, in addition to an insatiable curiosity about our customers, the ideal candidate will bring a passion for delivering clear, compelling, data-driven, insights-rich narratives to inspire business action.

What Will You Be Doing?

• Executing primary research initiatives inclusive of writing briefs, programming surveys, moderating research engagements, synthesizing actions/recommendations, delivering concise/impactful written reports
• Influencing business actions based on customer insights synthesized from primary and secondary research
• Working collaboratively with cross-functional analytics and insights teams to bring the holistic customer narrative to life for internal business stakeholders
• Contributing to the ongoing evolution of the Customer Insights discipline at A&F Co., especially as it relates to learning about and strategically implementing new research technologies and techniques
• Additional responsibilities may include research community management, project management, recruiting, report cataloguing, brand health tracking, etc.

Qualifications

• Bachelor’s degree or equivalent experience
• Minimum 4 years of experience in a customer/marketing research, analytics or other related role
• Minimum 2 years of experience conducting primary quantitative and qualitative research utilizing research communities/panels, survey platforms (e.g., Qualtrics, Alchemer) and MS Office programs (e.g., Excel, PowerPoint)
• Methodological expertise and excellence with the ability and passion to implement research best practices to tell a cohesive and actionable story
• Experience conducting advanced quantitative methodologies such as segmentation, Max/Diff, Conjoint, longitudinal brand tracking and comfortable moderating qualitative engagements such as focus groups and IDIs
• Proven ability to independently drive projects to conclusion and work effectively with a variety of cross-functional partners from various levels within a company
• Excellent verbal and written communication skills
• A deep empathy for both the customer and your team's goals
• Willingness to travel – quarterly domestic travel will be a requirement of this role
• Experience working in a Retail/eCommerce environment is strongly preferred

Benefits

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process
• Flexible spending accounts
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off and one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

Company Description

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.