Product Marketing Manager

Product Marketing ManagerAcuityMD is a technology company that connects software and data to help MedTech companies of all sizes transform how they bring their products to market. Each year, the FDA approves ~6,000 new medical devices. By combining quality data and tailored workflows, our platform helps MedTech commercial teams get their devices into the hands of the healthcare providers who need them to improve patient care. We're backed by Benchmark, Redpoint, and Ajax Health, and we're on a mission to accelerate the adoption of cutting-edge medical technologies.As a Product Marketing Manager, you will be responsible for driving and owning go-to-market strategy inclusive of positioning, messaging, packaging, and pricing for a product surface area within our platform. You will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. You will have a deep understanding of the industry, our buyers, and the competitive landscape and will be expected to distill market and competitive insights to inform our positioning and Product Roadmap in collaboration with Product Management.The Product Marketing Manager role is highly visible and cross-functional, requiring regular collaboration with Product Management, Sales, Customer Success, and Marketing among other functions. You should enjoy rolling up your sleeves as a self-starter and moving quickly up your learning curve while working in a dynamic, fast-paced, and cross-functional environment.Team MissionOur mission is to establish AcuityMD as the thought leader in the critically important field of medical technology.We work together to build a presence and create content that educates our customers and makes them better. We're not just selling a product; we're challenging the status quo and building a narrative that resonates with the MedTech industry.Be part of a team that thrives on taking risks and wholeheartedly supports each other's creativity and initiative. Our culture embraces learnings, turns challenges into opportunities, and fosters an environment where every team member's voice is valued.ResponsibilitiesOwn AcuityMD's go-to-market strategy for a product surface area in our platformDrive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing effortsBuild high-quality sales-enablement assets that proactively position our sales team for successDevelop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releasesMaintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led researchDrive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releasesSupport content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog postsYour Profile4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companiesA track record of owning go-to-market strategy for products/products suites/lines of businessStrong business acumen with the ability to draw conclusions based on dataStrong quantitative skills to construct customer ROI and price modelsExperience building competitive positioning and messaging for new products and featuresExperience building sales materials and marketing collateral/assetsAbility to run educational and marketing campaigns for new technologyCross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authorityExcellent writing and presentation skillsAbility to explain complex topics in simple termsAbility to manage deadlines and complexity and to think and problem solve analytically and creativelyStrong project management skills with attention to detailProven ability to excel in a dynamic, fast-paced environmentComfortable working virtually and independentlyWhat Will Help You Stand Out:Experience owning pricing and packaging strategy for products and featuresExperience successfully positioning, messaging, or training on new products and features within a marketExperience with product launches, customer marketing programs, sales enablement & trainingHealthcare and healthcare data experiencePassion for technology and/or healthcareAcuityMD is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role's scope and complexity, and the candidate's experience and expertise, market data and may vary from the range provided. Base salary range: $140,000 - $180,000You must have an eligible work permit in the USA to be considered for this position.We OfferGround floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work.Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.Parental Leave: 8-16 weeks of fully-paid, flexible parental leave.Who We Are:The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values.We're backed by Benchmark, Redpoint Ventures, Ajax Health, and several other leading software and medical device investors. Since Acuity launched in 2020, we've brought on customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors.The Product: AcuityMD uses data and software to help teams collaborate around the complex relationships they have with the users of medical technologies: doctors. Our platform empowers medical technology companies to see how their products are used, understand why outcomes vary, and identify opportunities where physicians or sites of care can better serve their patients.AcuityMD is an Equal Opportunity EmployerAcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.