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Senior Market Research Analyst

$72.9k - $87.15k

Focus-On-the-Famil

Senior Market Research Analyst: Assist the Research & Insights team in developing an empirical understanding of our audiences—to inform strategic decision‑making through primary and secondary research, data analysis, and client communication. Responsibilities Under the authority of the Research & Insights Director, perform essential market research elements: client communication, research design, timeline and budget development, project management, sample design, questionnaire design and programming, development of moderator guides, oversight of data collection and processing, primary and secondary data analysis, conclusions and recommendations, report preparation, and presentation to stakeholders. Collaborate with Research team members, internal clients, partner teams, and external vendors. Manage projects to ensure completion on time, within budget, accurately, and with excellence. Define and clarify research objectives with clients and develop the optimal research plan/methodology. Design and execute sampling plans to meet research objectives, including source selection, respondent criteria, size, and quotas. Design research instruments: questionnaires, moderator guides, or other materials; develop and implement codebooks for quantitative surveys. Program questionnaires and instruments into Research team applications. Ensure quality control during data collection and processing; compile clean datasets and apply weighting as needed. Perform descriptive and inferential statistical analyses and data modeling; document all cleaning, transformation, and analysis steps through scripts. Moderate focus groups (in‑person and online) and conduct in‑depth interviews (IDIs); moderate market research online communities (MROCs) as needed. Perform secondary data analysis on market trends related to target audiences. Produce clear, concise, user‑friendly reports—including executive summaries, key findings, and implications for internal ministry clients and the organization as a whole. Present research findings to clients, stakeholders, senior management, and other internal audiences. Review junior analysts’ work to ensure quality and accuracy; coach, train, and mentor them. Evaluate, select, and manage research vendors. Consult with and provide guidance to other departments and senior management on research methodology, analysis, and application of results. Other Duties / Responsibilities Perform other duties as assigned. Managerial Breadth / Scope of Job Assist in supervising and training other Market Research Analysts. Character / Spiritual Exemplify Ephesians 5:1-2; pursue the Great Commission; serve as a consistent Christian witness; maintain a courteous, Christ‑like attitude; adhere to the Standard of Moral Conduct and Statement of Faith; pray for staff and constituents; occasionally lead in public prayer. Display strong curiosity, desire to apply research to opportunities, friendly and accommodating demeanor, willingness to take responsibility, reliability, initiative, and team spirit. Knowledge / Experience Bachelor’s degree in Business, Marketing, Data Science, Statistics, or Social Science; graduate studies or degree an plus. 5‑7 years of marketing research or analytics experience. 3‑5 years of project management experience. Experience in quantitative sample design, survey design, and analysis. Experience in qualitative research design, execution, and analysis. Preferred experience moderating focus groups or conducting IDIs. Proficiency with descriptive and inferential statistics. Knowledge of advanced statistics (Factor, Cluster, Discriminant, Logistic Regression, SEM) is a plus. Proficiency in SPSS, SAS, R, Python, or similar statistical software. Experience with survey software or research platforms (e.g., Qualtrics, Alchemer, Survey Monkey, Recollective). Experience communicating research findings to various audiences. Experience contracting with or working with research vendors. Experience training, coaching, or mentoring employees. Proficiency with Microsoft Office (Excel, PowerPoint, Word, Outlook, Teams). Skills, Abilities, and Special Talents / Gifts Excellent written, oral, quantitative, and qualitative analysis skills. Excellent report‑writing and presentation skills. Excellent interpersonal skills; high emotional intelligence. Ability to engage and influence clients at all levels. Ability to work in a close, highly collaborative team environment. Ability to accept and adapt to feedback. Ability to work independently and take initiative. Ability to understand client needs (stated and implied). Attention to detail while seeing the big picture. Demonstrated analytical and problem‑solving skills. Demonstrated decision‑making skills considering costs and benefits. Ability to translate research results into actionable information. Strong Microsoft Office skills (Excel, PowerPoint, Word) and statistical software skills (SPSS, SAS, R, Python). Ability to develop clear, concise reports, charts, and graphs for non‑technical audiences. Ability to teach, coach, and mentor colleagues. Stewardship Requirements Adhere to stewardship principles by using time and resources efficiently. Pay Range $72,904 to $87,153 Benefits Employees scheduled for 20 hours or more per week: Norton LifeLock ID Theft Coverage Legal Shield/ID Shield Coverage

AFLAC

403B Retirement Plan Vacation Time & Vacation Payout Sick Time Holidays Service Awards Community Service Days Bookstore Discount Fitness Center Employees scheduled for 30 hours or more per week (additionally receive): Medical Plan Vision Plan Life Insurance Disability Insurance Flexible Spending Accounts EAP (Employee Assistance Program) Tuition Reimbursement Warehouse Membership Reimbursement #J-18808-Ljbffr Focus-On-the-Famil

Vacancy posted 1 day ago
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