Associate Director ME&I

Who We AreVML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.About WPPWPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.About the RoleWe're looking for an Associate Director, Marketing Effectiveness & Intelligence to lead social intelligence and reporting across four of our most dynamic North American brands: Colgate, Fabuloso, Tom's of Maine, and Hello. This role sits at the intersection of data, strategy, and storytelling — turning social signals into actionable intelligence that drives smarter creative, content, and business decisions.You won't just pull data. You'll make it mean something.What You'll DoReporting & AnalyticsOwn and deliver detailed monthly performance reports for day-to-day organic social across all four brands, providing clear narrative on what's working, what's shifting, and what to do nextLead quarterly reporting with a strategic lens, including high-impact year-end wrap reports that synthesize performance into compelling brand storiesDevelop and deliver ad hoc ELT (Executive Leadership Team) reports that distill complex data into executive-ready insights and recommendationsSocial Listening & IntelligencePartner with Community Management and Creative teams on social listening pulls to surface content opportunities, cultural moments, and audience insightsConduct ad hoc social listening and analysis in support of crisis monitoring and management — acting as a rapid-response intelligence resource when the moment demands itIdentify emerging conversations, sentiment shifts, and competitive signals that inform brand strategyCross-Functional IntegrationCollaborate with paid campaign teams to ensure organic and paid social efforts are aligned, sharing insights that optimize holistic performanceServe as the connective tissue between data and creative, ensuring insights flow into action across disciplinesStrategic StorytellingTranslate raw data into clear, compelling narratives — articulating not just what happened, but why it matters and what to do about itElevate reporting from functional deliverables to strategic tools that drive decision-making at every levelWhat You'll Bring5–7+ years of experience in social analytics, marketing effectiveness, or digital intelligence — ideally within an agency or CPG environmentDemonstrated expertise in social listening platforms (e.g., Brandwatch, Sprinklr, Talkwalker, or similar)Strong command of organic social metrics and the ability to contextualize performance within broader marketing and business objectivesProven ability to manage multiple brands simultaneously without sacrificing quality or depthExperience delivering insights to senior/executive stakeholders with confidence and clarityExceptional data storytelling skills — you think in narratives, not just numbersCollaborative mindset with the ability to partner across Creative, Community Management, Paid Media, and Strategy teamsComfort operating in fast-paced, reactive environments (crisis monitoring, ad hoc requests, shifting priorities)Strong organizational skills with the ability to manage recurring deliverables alongside on-demand requestsNice to HaveExperience working on Colgate-Palmolive brands or similar CPG portfoliosFamiliarity with paid social measurement and how organic/paid ecosystems interactExperience with competitive intelligence and benchmarkingBackground in or exposure to cultural intelligence and trend analysisWhy This Role MattersIn a world drowning in dashboards, we need people who can think — who see the story behind the data and have the conviction to tell it. This role is your chance to shape how four iconic brands understand their audiences, respond to culture, and make smarter decisions every day.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit  , and follow along on Instagram, LinkedIn, and X.When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.