Digital Marketing Analyst

Job Description

Job Description

About Client:
The client provides information technology (IT) services, including business outsourcing, infrastructure technology, and application services. The application service offered by the company includes application development, maintenance, and support. The markets served by the company are financial services and insurance, healthcare, manufacturing, government, transportation, communications, and consumer and retail industries.

Rate Range: $60-$65/Hr

Job Description:

• The Digital Marketing Team at drives client-facing digital initiatives firm-wide.
• The bulk of the team is located in New York, with key regional leaders in London, Hong Kong, and Tokyo, and cross-functional business partners across the globe. This is an expanding team that drives the company s digital vision in service of client relationships worldwide.
• The Digital Marketing Analyst will be a key addition to our team, and will enable us to scale our efforts and drive measurable business results via best-in-class digital campaigns and content.
• The role is a unique opportunity to contribute across all aspects of digital marketing, including the creation and deployment of website content and email.

Responsibilities:

• Support content production across the family of client-facing websites, using the Sitecore content management system. Includes primary content production of HTML and image assets.
• Coordinate production tasks with off-shore content production team, including full ownership of outcome, quality control, code-review, troubleshooting, and adherence to design requirements, brand standards, and best practices.
• Partner with content strategy, product marketing & channel marketing teams, digital design, front- and back-end development teams to manage delivery of end-to-end integrated campaigns across multiple digital channels.
• Apply visual creativity and design eye to optimize email, campaign, and web creative in partnership with our Digital Design Lead, including image selection and light edits as necessary using Figma and other tools.
• Partner with internal teams to produce and deploy content for internal platforms such as the corporate intranet, our digital asset management system Seismic, and Salesforce.
• Stay informed on digital marketing best practices.
• Perform competitive analysis on our industry peers and digital marketing leaders in other industries.
• Undertake strategic ad hoc projects as required.

Qualifications:

• Bachelor s degree required, with preference to majors in marketing, finance, operations, computer science, engineering, or technology
• 1-2 years experience in a digital content production role using a content management system, Sitecore a plus but not required
• Proficiency in HTML production for web and email, Litmus a plus but not required
• Knowledge of CSS and JavaScript a plus, but not required
• Exposure to digital content creation software, such as Figma
• Business-to-business experience preferred
• Excellent interpersonal, communication, and problem-solving skills
• Self-starter with ability to manage multiple projects and shifting priorities in deadline-driven environment
• Occasional schedule flexibility for collaboration with global colleagues across time zones
• Experience with Agile/Scrum methodologies and project management platforms (e.g., Azure DevOps and Monday.com )

About ApTask:
ApTask is a leading global provider of workforce solutions and talent acquisition services, dedicated to shaping the future of work. As an African American-owned and Veteran-owned company, ApTask offers a comprehensive suite of services, including staffing and recruitment solutions, managed services, IT consulting, and project management. With a focus on excellence, collaboration, and innovation, ApTask provides unparalleled opportunities for professional growth and development. As a member of the ApTask team, you will have the chance to connect businesses with top-tier professionals, optimize workforce performance, and drive success across diverse industries. Join us at ApTask and be part of our mission to empower organizations to thrive while fostering a diverse and inclusive work environment.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Candidate Data Collection Disclaimer:
At ApTask, we prioritize safeguarding your privacy. As part of our recruitment process, certain Personally Identifiable Information (PII) may be requested by our clients for verification and application purposes. Rest assured, we strictly adhere to confidentiality standards and comply with all relevant data protection laws. Please note that we only collect the necessary information as specified by each client and do not request sensitive details during the initial stages of recruitment.

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