Sr. Digital Marketing Analyst

Get AI-powered advice on this job and more exclusive features. This is the range for the role, please be mindful when applying Stuff to know: Small Team, No Funding/Investors, Fully Remote Position Why collystring? We're a remote first performance marketing agency - we don't have a physical office or plan to return to one Benefits that matter: unlimited PTO, retirement (with match), medical & dental insurance, remote (from anywhere in the US) You will be directly accountable & responsible over your service line - we are looking for doers, self starters, and entrepreneurs who enjoy pulling levers, delivering strategy, and fostering client relationships You’re going to enjoy every client that you have the opportunity to work with – we are good at turning down business that doesn’t make sense for the agency or the mental health of our team You will have direct access to the CEO and leadership team as you build out our data offering - this means you get to go as fast as you want About the role: You should have full working knowledge of platforms like Google Analytics, Tag Manager, and Looker Studio. You understand the difference in the attribution models between Ads and GA (and more). You understand how the data layer functions and the value in accurate tracking. You have the ability to analyze conversion paths and develop a hypothesis to optimize conversion rates. Most importantly: you have a “what’s next” mindset. You chase thoughts and ideas, you’re passionate about what’s around the upcoming corner and one or two miles ahead. Our ideal candidate has: Experience in both Lead Generation and eCommerce 2-3 years experience in data analytics + tracking architecture Responsibilities Design and implement comprehensive analytics frameworks including GA4 configuration, data layer architecture, and cross-platform tracking solutions Develop and maintain advanced reporting dashboards in Looker Studio, Supermetrics, and other visualization platforms Configure and manage customer data platforms including Segment for unified data collection and routing Implement and optimize tracking solutions using tools like Elevar for enhanced eCommerce tracking Support and help understand A/B and multivariate testing strategies aimed at improving user engagement, conversion rates, and overall digital experience Develop analytics strategies and implementations to serve diverse client portfolios ranging from enterprise organizations with hundreds of pages to smaller businesses with streamlined digital footprints Ensure data accuracy and integrity across all client measurement systems through systematic validation and QA processes Analyze multi-channel performance data to deliver actionable insights and strategic recommendations Collaborate with our data director to optimize data collection pipelines and measurement capabilities Lead troubleshooting efforts for tracking discrepancies and attribution challenges Present complex analytical findings to diverse stakeholder groups with clarity and confidence Benefits Unlimited PTO after your second month of employment Medical, dental, and vision – collystring subsidizes roughly ~50% of this based on most plans Maternity & paternity leave – because life is more than work 401k Remote work within the United States Technology stipend: having a functional (and cool) workstation has been statistically proven to enhance productivity by 99%. Want a new monitor, need some new airpods? Sweet, just ask. Profit sharing after your second year of employment Four (4) day, 32hr work week Seniority level Mid‑Senior level Employment type Full‑time Job function Management and Manufacturing Industries Advertising Services Referrals increase your chances of interviewing at collystring by 2x #J-18808-Ljbffr