Email & SMS Marketing Specialist

Email & SMS Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone.

Our client is a fast-growing U.S.-based consumer wellness brand offering herbal and plant-based products designed to support everyday wellness routines. With a strong direct-to-consumer e-commerce presence, the company focuses on creating thoughtful customer experiences across the entire lifecycle, from initial engagement and first purchase through retention, repeat purchasing, and loyalty.

They are seeking a hands-on Email & SMS Marketing Specialist to support the execution of Email and SMS marketing initiatives. This role will work closely with the Associate Director of Lifecycle Marketing and Creative teams to build campaigns, develop customer segments, conduct pre- and post-launch QA, maintain lifecycle marketing platforms, and report on channel performance.

The Email & SMS Marketing Specialist will support the day-to-day execution of Email and SMS marketing across the customer lifecycle. This includes building campaigns, supporting segmentation, implementing testing, managing QA processes, launching communications, and maintaining accurate performance reporting. The ideal candidate combines strong attention to detail with hands-on lifecycle marketing experience and understands how Email and SMS contribute to customer engagement, retention, and repeat purchases within a B2C environment. This is an execution-focused role for someone comfortable working directly inside lifecycle marketing platforms while collaborating with marketing leadership and Creative teams to bring campaigns from brief through launch and reporting.

Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities Email & SMS Campaign Execution

• Build and execute Email campaigns using drag-and-drop email builders, with the ability to support HTML-based builds when applicable.
• Build and execute SMS campaigns within Postscript according to campaign requirements and customer segmentation.
• Implement A/B testing and other proposed testing mechanisms across Email and SMS campaigns.
• Support the creation and maintenance of customer segments across both lifecycle channels.
• Ensure campaigns are accurately configured, scheduled, and launched according to marketing calendars and business priorities.

Lifecycle Campaign QA

• Own pre-launch QA processes for Email and SMS campaigns.
• Review campaign copy, creative, links, segmentation, personalization, testing configurations, and scheduling prior to launch.
• Conduct post-launch QA to verify campaign execution and identify potential issues.
• Maintain a consistently high standard for accuracy, customer experience, and brand consistency across all sends.
• Support list health, deliverability best practices, consent requirements, and applicable data privacy standards.

Reporting & Performance Tracking

• Own recurring Email and SMS reporting in partnership with the Associate Director of Lifecycle Marketing.
• Maintain and update monthly lifecycle marketing metrics.
• Organize campaign and channel performance data using Google Sheets.
• Develop Google Slides and reporting materials that clearly communicate Email and SMS performance.
• Monitor key lifecycle metrics and help identify trends, opportunities, and areas requiring additional attention.
• Support testing analysis and document learnings that can improve future campaigns.

Lifecycle & Retention Marketing Support

• Partner closely with the Associate Director of Lifecycle Marketing throughout the Email and SMS campaign development process.
• Support campaign briefs, segmentation requirements, testing plans, QA, launches, and post-campaign reporting.
• Collaborate with Creative teams throughout copy and design development to ensure campaigns meet lifecycle objectives.
• Support Email, SMS, retention, and lifecycle initiatives aligned with broader business priorities and go-to-market plans.
• Help create a consistent customer experience throughout different stages of the customer lifecycle.

Marketing Technology & Operations

• Provide operational support and ongoing maintenance across lifecycle and retention marketing platforms.
• Work directly within Klaviyo to support Email campaigns, flows, segmentation, testing, and reporting.
• Support SMS execution and platform maintenance within Postscript.
• Assist with subscription and retention platforms such as Recharge and loyalty platforms such as Rivo.
• Troubleshoot platform or campaign execution issues and coordinate with appropriate stakeholders when needed.
• Maintain organized campaign processes and documentation across lifecycle marketing activities.

AI & Process Improvement

• Use AI tools to improve the efficiency and accuracy of lifecycle marketing workflows.
• Identify opportunities to streamline repetitive campaign, QA, reporting, and operational processes.
• Help develop new AI-supported processes as lifecycle marketing needs evolve.
• Maintain strong quality control when incorporating AI into marketing workflows.

Qualifications Experience

• 2–3 years of hands-on Email and SMS marketing experience, preferably within lifecycle, CRM, retention, or e-commerce marketing.
• Experience supporting or owning Email and SMS campaigns from build through QA, launch, and reporting.
• Hands-on drag-and-drop Email building experience is required.
• Experience working with U.S.-based B2C consumer brands or consumer packaged goods (CPG) companies is required.
• Experience with DTC e-commerce, wellness, supplements, beauty, personal care, food and beverage, or similar consumer categories is highly preferred.
• Experience with Klaviyo and Postscript is strongly preferred.
• Experience with subscription and loyalty platforms such as Recharge and Rivo is a plus.
• HTML or dynamic Email coding capabilities are a plus.

Skills

• Strong understanding of Email and SMS lifecycle marketing fundamentals.
• Experience creating and managing customer segmentation.
• Familiarity with A/B testing and campaign testing methodologies.
• Strong campaign QA skills and exceptional attention to detail.
• Understanding of Email/SMS reporting and key lifecycle marketing performance metrics.
• Proficiency with Google Sheets and Google Slides.
• Working knowledge of Email deliverability, list health, consent, and data privacy best practices.
• Strong written and verbal English communication skills.
• Ability to collaborate effectively with Creative, Marketing, and cross-functional stakeholders.
• Strong organizational skills and ability to manage multiple campaigns and deadlines simultaneously.
• Comfortable using AI tools to improve workflows, increase efficiency, and support process development.
• Ability to work independently while maintaining a high level of accuracy and accountability.

What Success Looks Like

• Email and SMS campaigns are built, QA'd, scheduled, and launched accurately and on time.
• Campaign segmentation, personalization, links, creative, and testing configurations consistently meet established quality standards.
• Monthly Email and SMS reporting remains accurate, organized, and up to date.
• Lifecycle marketing leadership has reliable performance information to evaluate campaigns and make informed decisions.
• Email, SMS, subscription, and loyalty platforms remain organized and operationally well maintained.
• Creative and Lifecycle Marketing teams collaborate smoothly from campaign brief through launch.
• Customer communications maintain strong standards for brand experience, deliverability, compliance, and data privacy.
• AI and process improvements reduce repetitive work while maintaining strong quality control.
• The Lifecycle Marketing team can confidently rely on this role to execute day-to-day campaigns with increasing independence.

Opportunity

This is an exciting opportunity to join a growing U.S. consumer wellness brand and gain hands-on ownership across Email, SMS, retention, and lifecycle marketing. As the Email & SMS Marketing Specialist, you'll work closely with lifecycle marketing leadership and Creative teams while developing deeper expertise across Klaviyo, Postscript, customer segmentation, testing, reporting, subscription, and loyalty marketing.