Head Coach

Head Coach

The Head Coach serves as the fitness leader and culture champion within their assigned studio, responsible for driving coaching excellence, member engagement, and business performance through effective leadership of the fitness team. This role oversees the full coach lifecycle, including recruitment, hiring, onboarding, scheduling, development, performance management, succession planning, and retention, while fostering a high-performance culture grounded in accountability, inclusivity, collaboration, and continuous improvement. The Head Coach partners closely with Studio Managers and regional leadership to align fitness operations with sales, retention, and overall business objectives. Through consistent observation, feedback, coaching, and development, this role ensures coaches deliver exceptional member experiences, execute the Orangetheory Fitness workout as designed, and embody the brand standards that drive member satisfaction and long-term loyalty. Utilizing strong business acumen, analytical thinking, and data-driven decision-making, the Head Coach monitors key performance indicators, identifies opportunities for operational and team improvement, and implements strategies that enhance coach effectiveness, member retention, studio utilization, and revenue growth. This role is accountable for maintaining fitness excellence, executing company initiatives, and ensuring consistent delivery of the Orangetheory Fitness experience across all classes and member touchpoints. As the primary fitness subject matter expert within the studio, the Head Coach leads by example, develops future coaching talent, and creates an environment where both team members and members can thrive. This position reports directly to the Regional Head Coach or Regional Fitness & Retention Manager.