E-commerce CRM Manager

*this is NOT a direct role with ForceBrands* 4 days a week onsite in New Brunswick, NJ Job Description Responsibilities Own execution of the CRM strategy across email, SMS, loyalty, subscriptions, and other owned channels while supporting the DTC business. Build and optimize lifecycle marketing programs, including welcome, post-purchase, reorder, win-back, churn prevention, and retention campaigns. Manage customer segmentation, behavioral targeting, personalization, automation workflows, and campaign calendars to improve customer lifetime value. Own loyalty, referral, and subscription programs while driving customer retention and repeat purchases. Manage the customer database and ensure DTC customers are nurtured appropriately throughout the customer journey. Partner with Marketing, Creative, and Performance teams to execute product launches and integrated digital campaigns. Monitor site merchandising, customer experience, conversion optimization, A/B testing, and website performance. Analyze customer behavior, CRM KPIs, retention metrics, and conversion data to identify opportunities for optimization. Support AI-driven search optimization (GEO/AEO), ensuring content and product data are optimized for emerging AI search platforms. Manage external CRM and lifecycle agency partners while collaborating cross-functionally across Brand, Creative, Customer Service, and Operations. Candidate Profile 3–5+ years of experience in CRM, lifecycle marketing, retention, or eCommerce, preferably within a DTC consumer brand. Strong understanding of customer lifecycle management, loyalty programs, retention strategies, segmentation, and personalization. Proven success driving repeat purchase, customer engagement, and lifecycle campaign performance using data-driven insights. CRM platform expertise (Klaviyo, Salesforce, Yotpo, or similar); platform is flexible—the hiring team values CRM strategy over specific system experience. Shopify experience is preferred but not required. Analytical, collaborative, and comfortable working cross-functionally in a fast-paced, evolving environment. Experience in CPG, fitness, wellness, lifestyle, beauty, or other consumer brands is preferred. #J-18808-Ljbffr Force Brands