Product Marketing Consultant

Role Overview We’re seeking freelance Product Marketing consultants to support high‑growth clients with product positioning, go‑to‑market strategy, and product launches. Projects vary from early‑stage launches to mature product messaging. Contracts range from 10–40 hours per week. Responsibilities Develop and refine product positioning, messaging, and value propositions Lead or support go‑to‑market strategy and execution for new product and feature launches Partner with product, growth, and sales teams to align on strategy and priorities Create compelling marketing assets such as landing pages, sales decks, one‑pager, and case studies Build and execute sales enablement materials to support revenue teams Plan and support webinars, product launches, and other demand generation initiatives Conduct market, customer, and competitive research to inform strategy Identify opportunities to improve conversion, adoption, and overall product‑market fit Qualifications Strong foundation in product marketing across B2B, B2C, or both Experience owning or contributing to go‑to‑market strategy and execution Ability to translate complex product concepts into clear, compelling messaging Comfort working cross‑functionally with product, sales, and marketing stakeholders Experience in sales enablement, lifecycle marketing, webinars/events, or content strategy Analytical mindset with the ability to use insights to inform decisions Adaptability and comfort working across different industries, products, and team structures Strong communication and storytelling skills Experience working with early‑stage startups or high‑growth tech companies Familiarity with PLG (product‑led growth) or sales‑led motions Experience supporting both strategic planning and hands‑on execution #J-18808-Ljbffr Right Side Up