Marketing Director

Director of Marketing

Location: Warren, New Jersey

Department: Marketing

Reports To: CEO

About Us

BD Capital is a private lending firm focused on providing flexible, asset-based financing solutions for real estate investors across the country. We specialize in bridge, construction, and rental property loans, supporting borrowers through acquisitions, refinances, and ground-up development projects.

Our platform is built around speed, transparency, and execution. We pride ourselves on moving quickly from term sheet to closing while maintaining disciplined underwriting and a consistent, scalable process. Our team works closely with borrowers and brokers to navigate complex deals, ensuring clear communication and a streamlined experience from start to finish.

At BD Capital, we are not just transaction-focused, we aim to build long-term relationships with our clients by being a reliable capital partner across multiple projects. Internally, we emphasize collaboration, accountability, and continuous process improvement to support our growth and deliver a high level of service on every deal.

Position Summary

Working directly with the CEO and alongside our sales team, you’ll own how BD Capital presents itself to the market: what we say, how we look, where we show up, and how we build credibility with borrowers, brokers, and industry partners.

We’re looking for someone who understands that effective marketing requires a clear point of view, consistent execution, and thoughtful use of resources. You should be equally comfortable developing a brand strategy, pitching a story, writing compelling copy, and getting a campaign out the door.

Responsibilities

• Brand and positioning: Refine our messaging, visual identity, and voice so BD Capital is recognizable, credible, and differentiated.
• PR and visibility: Develop stories, media relationships, speaking opportunities, and industry partnerships that strengthen our reputation.
• Content and thought leadership: Turn our team’s expertise into engaging articles, LinkedIn posts, emails, borrower stories, and executive communications.
• Efficient growth marketing: Build and test targeted campaigns across email, social, search, referrals, and other channels—with a focus on qualified opportunities and measurable results.
• Marketing tools and systems: Use CRM, automation, AI, and accessible creative tools to improve quality, speed, and efficiency.
• Sales support: Create presentations, product materials, and campaigns that help our sales team build relationships and win business.
• Execution and measurement: Manage the marketing calendar, budget, and outside partners; track what works and adjust quickly.

Qualifications

• You have a track record of creating strong marketing and are ready for greater ownership.
• You deeply understand branding: positioning, storytelling, design, and the consistency that builds trust.
• You understand PR and earned media, including how to identify a compelling story and get it in front of the right audience.
• You’re an excellent writer with strong visual judgment and attention to detail.
• You’re resourceful with budgets and know how to combine smart tools, internal expertise, and selective outside support.
• You can connect creative decisions to business objectives and evaluate results beyond impressions and likes.
• You enjoy working directly with leadership, bringing ideas forward, and following through independently.
• You’re curious about real estate and financial services. Relevant experience is helpful, but strong judgment and the ability to learn matter more.

You’ll have direct access to leadership, meaningful ownership, and room to shape the marketing function as the business grows. This role offers the opportunity to build a visible body of work and grow your leadership responsibilities through results.

Location

Warren, NJ

Employment Type

Full Time

BD Capital, LLC provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law.