Head of Marketing

Founded in 2023, the Pro Padel League (PPL) is the world’s top professional padel league with 10 teams across the United States, Canada, and Mexico. The league features the most talented players in the world and delivers a modern, co-equal platform for women’s and men’s competition. PPL events are distributed globally, reaching hundreds of millions of households through broadcast and digital partners, with additional global availability via the PPL YouTube channel. The Opportunity PPL is hiring a Head of Marketing to drive live event revenue, oversee the creation of engaging content across platforms, develop and own first-party data, and steward the league brand across all consumer and B2B touchpoints. This is a senior, hands‑on role on a small, nimble executive team. You will set strategy and execute it. You will quarterback multiple external agency partners across paid media, creative, PR, social, and web. You will not have layers of internal staff to delegate to—high autonomy and high accountability. Reports to the PPL COO. Core Outcomes (What success looks like) Grow ticketing and live‑event revenue across the season. Reliably. Predictably. Build a high‑performing marketing and content engine that scales across markets and events. Establish a modern CRM and first‑party data foundation that increases conversion and retention across email, SMS, and push. Ensure a clean, consistent, premium brand across all consumer and B2B touchpoints. Run a measurement cadence that connects spend, content, and channels to outcomes. Primary KPIs may include: Gross ticket revenue, attendance, and sell‑through by event and market VIP mix and upgrade performance; add‑on attach rates Paid media efficiency (ROAS/CAC) and creative performance by channel CRM growth, engagement, conversion, and retention Digital and Social Media performance Key Responsibilities 1) Ticket Sales & Live Event Revenue Ownership Ticket strategy by market: pricing, packaging, offers, and on‑sale timelines. Ticket product mix: VIP, GA, upgrades, experiential add‑ons, and revenue‑driving offers. Coordination with production agencies on seating schematics, inventory, holds, and venue builds. Oversight of all marketing tied to ticket on‑sale, including performance marketing, content marketing, and ticketing PR moments and announcements. Performance management: pacing, forecasting, reporting, and rapid adjustments when needed. In partnership with venues and production partners, help drive event‑day revenue opportunities (e.g., parking pre‑sales where applicable, on‑site upsells, and fan experience add‑ons). 2) Integrated Marketing Campaign Leadership Influencer marketing strategy and activations to drive awareness and demand in each host market. Creative briefing, approvals, production timelines, and budget management. Paid media and collateral across digital, social, print, outdoor, radio, TV, and more. Market‑by‑market playbooks that balance national brand with local relevance. Tight coordination with event ops and production partners to align messaging and reality. Always‑on optimization based on performance signals, pacing, and learnings. 3) Communications & PR (Ticket On‑Sales) Messaging, narratives, media moments, and launch calendars. Earned media strategy and coordination with partners, venues, and local stakeholders to maximize reach and credibility. Ensure PR, paid, and owned channels are aligned for a unified push. Maintain consistent voice, claims, and brand standards across all communications. 4) CRM, Fan Data, and Lifecycle Marketing Own the CRM strategy and execution, from data capture to lifecycle performance: First‑party fan data capture and enrichment across web, ticketing, on‑site activations, and partners. Build and maintain audience segmentation that drives personalization and conversion. Develop lifecycle programs across email, SMS, and push/notifications (where applicable), including automated journeys and event‑specific campaigns. Establish an A/B testing and learnings cadence (creative, offers, timing, subject lines, audience strategy) to improve performance over time. Measurement and reporting: dashboards and weekly operating rhythm across list growth, engagement, conversion, retention, and revenue impact. Content planning and creation for lifecycle channels (e.g., newsletters, ticket drops, presale moments, and fan updates). Manage the league’s social media marketing agency and content ecosystem Content strategy, calendars, publishing, and real‑time engagement expectations. Growth goals by platform. Clear KPIs. Clear accountability. Brand voice and creative consistency across league and team narratives. Content development that supports ticketing moments, sponsor value, and fan community building. 6) Digital Asset Management Oversee the content plan and publishing of League’s website and digital apps. Information architecture, content strategy, SEO basics, and conversion paths. Ongoing content creation, publishing, and performance optimization. Ensure consistency while respecting team identity and market context. 7) Brand Stewardship & Governance Serve as a steward of the PPL brand. Establish, maintain, and enforce brand guidelines. Ensure guidelines are followed across consumer and B2B touchpoints. Protect quality. Protect consistency. Elevate the league’s premium perception. Skills & Experience 8–12+ years in marketing leadership roles, ideally in sports, live events, entertainment, or high‑growth consumer brands. Proven ownership of ticket sales / event revenue and full‑funnel marketing performance. Strong experience managing agencies across paid media, creative, PR, social, and web. Hands‑on CRM and lifecycle marketing experience with measurable outcomes, including segmentation, testing, and performance reporting. Strong analytical skills: forecasting, pacing, ROI measurement, and campaign optimization. Ability to operate effectively in a lean environment with high ambiguity and high standards. Traits That Matter at PPL You are strategic. You are also a doer. You move fast. You keep quality high. You are organized and detail oriented. You can lead partners without heavy authority. You love the “blank page.” You build the system. You are a good team player and collaborator. Working Style This is not a “manage a big team” role. It is a “build it, run it, and do it” role. You will work cross‑functionally with league leadership, team operators, venues, production partners, and agencies. You will be expected to own outcomes end‑to‑end. #J-18808-Ljbffr