Paid Search Media Specialist - Digital Marketing

Job Description

Job Description

Paid Search Media Specialist

The Paid Search Media Specialist is responsible for managing all paid activities across advertising platforms. This includes strategy creation and implementation, troubleshooting account issues, and occasional attendance at client meetings

Key Responsibilities

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Google Ads account setup
• Google Analytics conversion setups
• Copy recommendations and execution
• Strategy implementation
• Work closely with senior management on account direction
• Track, report, and analyze website analytics and social media advertising initiatives and campaigns.
• Manage campaign pacing, staying on budget, and estimating monthly costs
• Support account management and client requests.
• Report on account results to account management and clients

Qualifications

• 4-year degree in Advertising, Marketing, or equivalent experience
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Experience with digital advertising
• Strong organizational skills
• Strong time management skills
• Up-to-date with the latest trends and best practices in social media marketing
• Comfortable reporting on data and doing analysis on metrics.
• Google Ads search certification required

Why Dealer Teamwork?

• Competitive salary and benefits package
• Flexible working hours and paid time off
  
• We offer the best of both worlds in working environments – you have the choice to work from the comfort of your own home, or take advantage of our open office in Eden Prairie, Minnesota which overlooks a lake with walking/running paths, includes access to a workout facility, sit/stand desks and dual monitors, a full kitchen, ping pong table, pickleball court, massage chairs, and more! We are not considering remote applications from California, Colorado, and New York.
• We strongly encourage and support all team members in investing in their professional development by participating in regular training sessions, certifications, and other learning opportunities
• You’ll have the opportunity to work with technologies from leading companies such as Google, Facebook, and Microsoft while solving complex, thought-provoking digital marketing problems

Dealer Teamwork is an equal opportunity employer and a welcoming work environment for people of diverse communities.

About Dealer Teamwork

Our leading automotive digital marketing company provides first-class solutions to help dealerships create a significant competitive advantage by increasing leads and sales opportunities through our software-as-a-service application.

We built the automotive industry's first MPOP®, a patented Merchandising, Personalization, and Optimization Platform that enables dealers and their dedicated account teams to automate much of the manual effort that would otherwise be required to create, publish, and manage highly merchandised offers across dealer websites and digital campaigns.

In addition, our MPOP® Analytics reporting platform consolidates KPIs from a dealership website and digital marketing channels into one location, presenting high-level performance metrics on the omnichannel level and allowing for deep dives into metrics for detailed analysis.

Dealer Teamwork is an equal opportunity employer and a welcoming work environment for people of diverse communities.