Digital Marketing Manager

About Us Sisyphus Industries is a small Minneapolis-based art company specializing in high-end kinetic art furniture and large-scale moving installations. Born from one of Kickstarter's most successful art campaigns, we've spent nearly a decade building a reputation for high-quality, one-of-a-kind art pieces. Our tight-knit team brings together art, craft, and maker sensibilities, and we thrive on creative problem-solving in everything we do. About the Role We are looking for a Digital Marketing Manager to own the channels that drive awareness, traffic, and sales. This is a hands-on operator role: you'll be running campaigns, managing email, pulling reports, and making real-time decisions — with enough creative range to produce the content that feeds those channels. The split is roughly 60% channel management and 40% content creation. You're primarily a channel owner who can also shoot, design, and write — not a content creator who dabbles in ads. If you've built and managed marketing programs at a DTC brand or e-commerce business and you're ready to own the full picture, this role is for you. What You'll Do Channel Management Own email and SMS marketing end-to-end: segmentation, automation flows, promotional calendar, and list health — Mailchimp experience a strong plus Manage paid advertising on Google (search and shopping) and Meta, including pixel setup, conversion tracking, audience targeting, and creative testing Plan and publish organic content across Instagram, Facebook, and TikTok with native instincts for each platform Handle on-page SEO hygiene: metadata, alt text, internal linking, and basic content optimization Produce monthly performance reports across email, paid, organic, and site traffic with clear, actionable takeaways Manage WordPress/WooCommerce updates and routine site maintenance Content Creation Shoot product, lifestyle, and short-form social video on-site using iPhone and DSLR with natural light Edit Reels, TikToks, and YouTube Shorts using CapCut, InShot, or similar tools Design graphics, email templates, and ad creative in Canva; Adobe Creative Suite a meaningful plus Write captions, email subject lines, ad copy, and product descriptions in a consistent brand voice Maintain an organized and current content library Direct in-house staff on content production as needed What We're Looking For You have 2-5 years of experience running digital marketing at a small-to-mid-size DTC brand or an agency with e-commerce clients. You've managed real budgets, built email programs from scratch, and know how to read a dashboard and make a call. You're not waiting to be told what to do — you see what's broken and you fix it. You can also produce content without needing a full creative team around you. iPhone video, clean Canva graphics, decent copy — you don't need a studio or a creative director to put something good out the door. Required Skills Channel and Analytics Email platform experience: Mailchimp or equivalent e-commerce email platform Paid advertising: Google Ads (search and shopping) and Meta Ads — hands-on campaign management Google Analytics 4 setup and monthly performance reporting Organic social content planning and publishing across Instagram, Facebook, and TikTok On-page SEO hygiene (not technical SEO) Basic HTML/CSS for email template customization Content and Creative iPhone and DSLR/mirrorless photography and short-form video production Short-form video editing: CapCut, InShot, or similar Graphic design: Canva required; Adobe Photoshop, Illustrator, and InDesign a strong plus Copywriting in a defined brand voice: captions, email, ad copy, product descriptions Brand stewardship across every customer touchpoint Nice to Have WordPress/WooCommerce experience Experience sourcing and managing UGC creators or influencers Adobe Premiere or Final Cut for longer-form video Basic lighting and studio setup experience Compensation and Benefits Salary: $65,000 - $75,000 depending on experience Health insurance available 1st of the month, 30 days after start date. Employer covers 50% of the base plan offered. Dental and vision available 1st of the month, 30 days after start date. Employer covers 75% of premiums. 14 Days PTO annually with rollover. 401k available after 3 months of employment with employer matching of 100% of contributions on the first 3% deferred, then 50% of contributions from 3% to 5%. Annual performance bonus. #J-18808-Ljbffr Sisyphus Industries LLC