CRM & Lifecycle Manager

Job Details: Outlook Amusements Inc – Glendale, CA 91214. Position Type: Full Time. Salary: $115,000 – $130,000 per year. Who We Are Outlook Amusements operates a leading B2C consumer marketplace through its flagship brand, California Psychics. For over 30 years, the company has been dedicated to connecting individuals with trusted, expert guidance. Through personalized psychic readings and life guidance delivered by top‑rated professional advisors, we help people gain clarity, confidence, and direction at meaningful moments in their lives. What We’re Looking For We are seeking a CRM & Lifecycle Manager focused on building data‑driven, customer‑centric programs that drive long‑term brand value, grow our active customer base, increase user engagement, and lift revenue per customer. The position will leverage our loyalty program, email, SMS, push notification, and partner closely with operating teams to craft compelling value propositions. It will require using data sources to understand customer behavior, identify needs, and analyze campaign effectiveness. What You’ll Do Develop strategy for the retention marketing team and oversee integrated campaign execution and measurement. Leverage customer data to create and run lifecycle marketing campaigns that drive engagement and revenue. Build segmented audiences to deliver relevant messaging across channels. Partner with the Creative team to develop compelling campaigns and increase brand value. Partner with the Analytics team to develop, deploy and measure a test‑and‑learn agenda focused on continuous improvement. Collaborate with Product and Technology teams to develop customer‑centric offerings that meet expectations and deliver added value. Partner with Customer Service to understand and leverage customer insights. Work closely with the technology team on CRM technical requirements. Stay updated on best practices and industry trends to find innovative ways to improve marketing strategies. Handle additional projects as assigned. What You’ll Need To Be Successful Bachelor’s degree in Marketing, Communication, Business, or related field. 5+ years of experience in marketing. Collaborative team player. Experience working with technology and product teams. Experience in fast‑paced, technology‑driven environments. Marketing Automation, Lifecycle Marketing, Email, and CRM experience. Experience producing conversion‑driving digital content. Creative thinker comfortable experimenting with new ideas or projects. Experience with sophisticated CRM platforms such as Bloomreach. Demonstrated analytical, strategic, and project‑management skills. Self‑starter able to flexibly handle key tasks as needed. Passion for marketing with a drive to succeed and make an impact. Bonus: loyalty‑program experience. Working Conditions Continuous work on a personal computer. Ability to work from home with a stable internet connection. Travel to headquarters in Los Angeles when needed. Benefits & Compensation The starting base pay is $115,000 – $130,000 per year, with actual pay based on experience and location. The role may also include a discretionary annual bonus. Benefits include company‑subsidized medical, dental, and vision plans, 401(k) with employer match, life insurance, paid time off, and more. Equal Opportunity Employer Outlook Amusements Inc. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other characteristic protected by applicable state or federal civil rights laws. We participate in E‑Verify and conduct background checks, including employment verifications, as part of our hiring process. #J-18808-Ljbffr