CRM Manager

STAUD Clothing, headquartered in Los Angeles, CA, has an opening for a CRM Manager working a hybrid role in Los Angeles. Founded in Los Angeles in 2015 by Sarah Staudinger and George Augusto, STAUD stands at the intersection of vintage inspiration and modern design—cool, confident, and deeply tied to culture. From cult-favorite accessories to elevated collaborations with brands like Birkenstock and St. Regis, STAUD has built a world that’s distinctly LA yet globally resonant. STAUD offers a health care plan to include medical coverage, dental care, vision insurance, an FSA plan, and a matching 401k plan. Role Overview The CRM Manager is responsible for driving engagement, subscriber growth and revenue generation through activation, retention, and reactivation tactics. This role requires experience managing and optimizing email and SMS programs including campaign management and QA, automation journey building, and segmentation enhancement. Strategically and creatively align CRM Marketing programs to STAUD’s business objectives Refine and expand the existing CRM program including automation flows, evolving segmentation, lifecycle journey building, and ideating and creating a loyalty program Effectively develop new automations to increase customer engagement, traffic to our site, and LTV Campaign Management Manage all CRM campaigns end to end; approach campaign management with high degree of attention to detail Create an omni-channel communication strategy that is personalized by consumer and medium Build, QA, schedule, deploy and report on all email and SMS campaigns Ensure accurate, timely, and consistent delivery of campaigns through your QA process Analytics & Reporting Work with data to generate insights and action plans to improve the CRM program Be customer-obsessed, synthesize data, and identify key customer shopping habit trends to grow revenue Own CRM reporting internally and communicate trends, successes, opportunities and generate ideas back to the Brand and Merchandising teams Refine dashboards and reporting methods that provide consistent insight and visualization into channel performance relative to your key KPIs and targets Customer Management Ensure accurate consumer data based on CRM best practices including monitoring email list health, deliverability, and cleanup practices Support the retail stores in client list development and outreach practices to ensure on-the-ground engagement also Marketing Content Use high level understanding of our customer and the content they are reacting to to provide input and direction on customer marketing campaigns to the Brand and Merchandising teams Co‑own the email and SMS content calendar with Brand and Merchandising teams to ensure that all business needs are met and important messages are included Manage and evolve the CRM asset creation process, ensuring accuracy and consistency across imagery, copy, and products featured in campaigns, as well as developing new campaign templates. Master the prioritization of messaging and develop nuanced campaigns that make sense for our various segmentations that you build Coach the creative departments on how to better use personalization and dynamic content in our emails, making our resources more effective Create, execute, and maintain an ongoing testing roadmap to continuously learn and improve Analyze the success of these tests and communicate your learnings internally to cross‑functional partners Use new technology, plugins, or automation ideas to increase our customer’s likelihood to convert and remain engaged Prerequisite Knowledge, Skills, and Education 2-3 years in a direct CRM/lifecycle/retention role at an e-commerce business is required Experience working with an enterprise-level ESP is required 1+ years spent in the fashion, luxury or retail industry a huge plus Klayvio, Attentive, Northbeam (or similar MTAs), and Shopify experience is a huge plus Excellent analytical skills with a passion for data and data/creative driven decision making Master of Excel and PPT (+Gsuite) Solid understanding of email and SMS fundamentals, such as standard CRM KPIs, deliverability health, and CAN‑SPAM compliance Understanding of planning/operations/inventory a plus! Experience with HTML a must, SQL a plus Customer obsessed mindset and the ability to challenge other thought Excellent problem solving and organizational skills with the capacity to work on a new team that is still evolving! Physical and Mental Requirements Ability to stand or sit for extended periods of time. Ability to lift up to 25 pounds safely. Ability to move throughout office and retail environments with ease. Ability to read, write, and communicate effectively in English. Ability to interact effectively with internal and external partners. Ability to operate standard office equipment safely. Ability to work in a fast‑paced, dynamic environment. #J-18808-Ljbffr