Senior Associate, Digital Activation (Programmatic & Direct)

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities


We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.


We are seeking a Senior Associate, Digital Activation (Programmatic & Direct) to support the planning, execution, optimization, and reporting of programmatic advertising campaigns across multiple platforms. This role is ideal for someone with 1-2 years of experience in digital media buying or programmatic advertising who is looking to deepen their expertise in data-driven media activation.

The Senior Associate will work closely with internal media teams, analytics teams, and external platform partners to ensure campaigns deliver strong performance aligned with client goals.

Key Responsibilities

Campaign Activation & Management

• Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.).
• Implement campaign structures including line items, targeting, creatives, pacing, and budgets.
• Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met.
• Troubleshoot campaign delivery issues and ensure proper tracking and tagging.

Optimization & Performance Management

• Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions.
• Execute ongoing optimizations including:
  • Audience refinement
  • Bid adjustments
  • Inventory and placement optimization
  • Frequency and pacing adjustments
• Identify opportunities for performance improvement and scaling.

Reporting & Insights

• Support weekly and monthly reporting deliverables for clients and internal teams.
• Translate campaign performance data into clear insights and actionable recommendations.
• Maintain reporting dashboards and assist with performance analysis.

Collaboration

• Work cross-functionally with strategy, analytics, creative, and client services teams.
• Coordinate with platform vendors and data partners when needed.
• Assist managers in preparing campaign updates and performance summaries for clients.

Quality Assurance

• Conduct QA checks on campaign setups, pixels, tracking, and creative assets.
• Ensure campaigns comply with brand safety, privacy regulations, and platform policies.

Required Qualifications

• 1-2 years of experience in digital media buying, programmatic advertising, or digital activation.
• Hands-on experience with at least one DSP such as:
  
  • DV360
  • Prisma
  • CM360
• Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers.
• Familiarity with ad serving, tagging, and tracking pixels.
• Proficiency in Excel / Google Sheets for data analysis and reporting.
• Strong attention to detail and organizational skills.

Preferred Qualifications

• Experience with data visualization tools (Tableau, Looker, Power BI, etc.).
• Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT).
• Familiarity with audience segmentation and data platforms (DMP/CDP).
• Understanding of privacy frameworks (GDPR, CCPA).

Key Competencies

• Analytical thinking and data-driven decision making
• Strong communication and collaboration skills
• Attention to detail and accuracy
• Ability to manage multiple campaigns and deadlines
• Curiosity about emerging ad tech and media trends

#LI-SO1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$40,000-$75,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Review Our Recruitment Privacy Notice