Senior Manager - Demand Generation

Job Description

Position Title: Senior Manager – Demand Generation

Overview

Linkby is a global VC-funded adtech business connecting both established and emerging D2C ecommerce brands with the world’s largest publishers – including Daily Mail, News Corp, Seven West Media, Nine Digital, Are Media, and hundreds more globally. Our mission is to help these brands work together more profitably and effectively through a suite of performance PR-driven products and services.

We’re looking for someone to own pipeline as if it’s a product to build, optimize, and scale relentlessly. This isn’t a “manage the channels” role; it’s about creating a demand engine from the ground up that drives revenue. You’ll span strategy and execution, connecting paid, lifecycle, content, and sales into a system that consistently generates and converts demand.

You’ll need equal parts strategic thinking and hands-on execution. One moment you’re setting pipeline targets with sales, and the next you’re fixing a broken funnel, launching a campaign, or rewriting an underperforming landing page. If you prefer perfect plans over fast execution, this will feel uncomfortable. If you enjoy moving quickly, testing aggressively, and seeing a direct revenue impact from your work, you’ll thrive.

Key Responsibilities

• Pipeline Ownership & Revenue Impact:
  Own net-new pipeline and marketing-sourced revenue, and be accountable for hitting it. Work directly with Sales to align on ICP, pipeline quality, and what actually converts to revenue. Increase opportunity creation, demo volume, and overall pipeline velocity. Continuously improve MQL → SQL → Closed Won conversion by tightening targeting, messaging, and follow-up.
• Full-Funnel Growth & Lifecycle Marketing:
  Own and scale acquisition and lifecycle channels across paid (LinkedIn, Meta), search (SEM/SEO), email, landing pages, and retargeting. Design and optimize the full journey from first touch to conversion, ensuring each step is connected. Leverage lifecycle marketing to improve conversion rates and accelerate pipeline.
• Funnel Optimization:
  Continuously test, iterate, and scale what’s working, while efficiently identifying and cutting what isn’t. Improve landing page performance by analyzing demo booking rates and lead handoff to Sales. Run continuous A/B tests and implement improvements.
• Systems, Tooling, & Scale:
  Help build the infrastructure that makes demand generation scalable. Be comfortable with marketing automation, workflows, attribution, and reporting tools. Ensure tracking functions correctly before campaigns launch and quickly troubleshoot issues. Partner with product, data, and engineering as needed.

What You’ll Bring

• 7+ years in B2B demand generation with ownership of measurable growth.
• Track record of building demand engines that drive measurable growth.
• Deep expertise in key lifecycle components, able to connect them into a cohesive ecosystem.
• Strong understanding of full-funnel growth channels.
• Experience with account-based marketing and converting high-value ICPs.
• Experience building and optimizing landing pages (Webflow or similar CMS).
• Hands-on experience with marketing automation and CRM platforms (e.g. Brevo, HubSpot).
• Strong grasp of funnel metrics and economics for decision-making.
• Comfort making decisions with imperfect data.
• An autonomous, builder mindset, eager to launch, test, and iterate.
• Bonus: A great wit in creative writing for ad copy, emails, and landing pages.

Location: US – Remote

Salary: $90,000 – $120,000 USD/year

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