Digital Content Specialist

POSITION OVERVIEW: Mamatoto Village is seeking a Digital Content Specialist to lead and execute our digital storytelling and social media presence across platforms, including but not limited to Instagram, LinkedIn, TikTok, and Facebook. This highly creative, strategic, and community-centered professional will be responsible for growing our online community, sharing powerful stories of our clients and work, and translating our mission into digital action. This role is ideal for someone who thrives at the intersection of public health, storytelling, data visualization, and audience growth and can elevate Black people's voices with authenticity and care. This is not a remote role, and you must be based in the DC Region.

ATTRIBUTES OF A COMPETITIVE CANDIDATE

• At least 4 years of experience in social media management.
• At least 1 year of experience working at a public health or women's health organization
• A social media guru who cares about trends and translating complex health topics into digestible and shareable content.
• A dynamic and poised professional who will represent Mamatoto Village’s work with enthusiasm and authenticity.
• Deeply committed to health equity and reproductive justice
• Experience working on a community-based level and knowledgeable about Black maternal health issues
• A strong writer with experience creating high-quality and compelling content
• Highly attentive to details and highly organized
• A strong self-motivator and creative thinker willing to test out new ideas
• An effective and assertive communicator and networker
• Believes that the community voice must be centered
• Engages in critical inquiry to promote self-awareness and accountability and implement liberatory frameworks within personal and team objectives and deliverables.

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to satisfactorily perform each essential duty and responsibility. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Other duties may need to be assigned to meet organizational needs.

Digital Strategy and Execution

• Develop and execute strategic social media plans to drive engagement and audience growth across all platforms, including Linkedin, Facebook, Instagram, TikTok, Threads, and emerging channels.
• Create and manage monthly editorial calendars to promote Mamatoto’s initiatives.
• Produce and schedule daily content, including copywriting and visual assets, ensuring a consistent and compelling presence across all social media platforms..
• Research and source user-generated content.
• Work collaboratively with Mamatoto Village staff to develop original content.
• Engage actively with online communities by responding to inquiries, maintaining relevance, and building relationships with peer organizations and stakeholders.
• Manage content planning tools and scheduling platforms, ensuring all social media activities are well-coordinated and timely.

Content Development and Campaigns

• Develop a social media strategy focused on observances, awareness, and campaigns
• Draft compelling copy for posts, stories, campaign toolkits, and promotions.
• Produce original short-form videos (Reels, TikToks, interviews), graphic carousels, and stories that reflect our values and voice.
• Collaborate with internal teams and program staff to highlight the impact of Mamatoto Village’s work.

Data Metrics and Analysis

• Translate program outcomes and impact data into engaging, accessible social media content.
• Create visual reports, infographics, and interactive content to share insights.
• Track and report monthly analytics to evaluate performance and inform strategy.
• Monitor platform trends and adjust strategies accordingly for relevance and reach.

SKILLS AND REQUIREMENTS TO FOSTER SUCCESS

• Bachelor's degree in Communications, Health Communications, Marketing, Graphic Design, or other relevant field
• At least 4 years of experience in Social Media Management
• At least 1 year of experience working at a public health or women's health organization
• A strong portfolio demonstrating strategic content creation, campaign execution, and audience engagement.
• Must be versed in maternal health and reproductive rights and justice, particularly with Black communities
• Demonstrated interest and/or strong understanding of current and emerging perinatal health issues
• Proficient in iOS, Microsoft Office, Google Suite, and Canva
• Ability to create shareable and engaging content, including but not limited to static and video content.
• Be responsible, flexible, hard‐working, ethical, and committed to the mission of Mamatoto Village, Inc.
• Positive, creative, and energetic, with impeccable follow-through
• Self-motivated, able to adhere to deadlines, and balance priorities
• Ability to work collaboratively as a member of a team

PHYSICAL REQUIREMENTS OF THE ROLE

• Ability to stand and walk for extended periods throughout a work shift.
• Ability to frequently move throughout the DC metro community, event spaces, offices, and outdoor areas.
• Ability to bend, stoop, kneel, crouch, reach, climb stairs, and perform repetitive motions.
• Ability to regularly lift, carry, push, and pull 10 pounds or more, and move items more than 20 pounds with assistance.
• Ability to set up and break down event furniture, displays, signage, and equipment.
• Ability to operate computers, point-of-sale systems, audiovisual equipment, and other office equipment.
• Ability to communicate effectively in person, by phone, and electronically.
• Ability to work both indoors and outdoors in varying weather conditions as required by Mamatoto operations and events.

HOW TO APPLY FOR THIS JOB

People of color are strongly encouraged to apply. To apply for this position, please click the "Apply" button and follow the provided instructions.

Equal Employment Opportunity (EEO) Statement

Mamatoto Village is an equal opportunity employer and is committed to fostering an inclusive, respectful, and diverse workplace. As a nonprofit organization, we actively seek to reflect the communities we serve. We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We encourage individuals from all backgrounds and experiences to apply, and we value diversity in all its forms.