Content Marketing Coordinator

The Content and Social Media Coordinator is responsible for creating engaging, high-quality content that strengthens the Big Red family of brands, drives customer engagement, and supports business growth across digital channels. This role serves as the primary content creator for the organization, producing compelling photography, video, graphics, and written content that showcases our restaurants, gaming experiences, community involvement, sponsorships, and events. The position manages day-to-day social media operations while collaborating with the Vice President of Marketing to execute strategic campaigns that increase brand awareness, customer acquisition, and loyalty. The ideal candidate is a creative storyteller with strong organizational skills who enjoys being in the field, capturing authentic moments, creating engaging content, and building meaningful connections with our customers and communities. Essential Duties and Responsibilities The essential functions include, but are not limited to the following: Content Creation Develop, produce, and publish engaging content across all Big Red brands, including restaurants, gaming locations, and community initiatives. Capture high-quality photography and video at restaurant locations, events, promotions, sponsorships, and community activities. Create short-form video content for Instagram Reels, Facebook, TikTok, and YouTube Shorts. Design graphics and marketing assets using Adobe Creative Suite, Canva, or similar design platforms. Write compelling copy for social media, websites, email campaigns, blogs, advertisements, and promotional materials. Develop content that aligns with seasonal campaigns, promotions, new menu items, jackpots, special events, and company initiatives. Build and maintain a library of branded photography, video, and creative assets for future marketing use. Social Media Management Develop and execute daily social media content across multiple brands and locations. Manage content calendars and scheduling through social media management platforms. Monitor comments, direct messages, reviews, and customer conversations while maintaining each brand's voice. Build active online communities by encouraging engagement and fostering customer relationships. Identify emerging social media trends and recommend new content opportunities. Coordinate user-generated content and influencer collaborations when appropriate. Community & Brand Storytelling Attend company events, sponsorships, community partnerships, grand openings, and special promotions to capture content in real time. Highlight employee stories, customer experiences, and community partnerships through engaging digital storytelling. Work closely with restaurant managers and operations teams to identify local marketing opportunities. Support fundraising initiatives and community outreach through strategic content creation. Assist with media opportunities, public relations initiatives, and special announcements. Digital Marketing Support Assist with website updates, landing pages, blogs, and promotional content. Support search engine optimization initiatives through optimized digital content. Assist with email marketing campaigns and promotional communications. Coordinate digital assets for advertising campaigns and marketing initiatives. Ensure consistent branding and messaging across all customer touchpoints. Marketing Operations Maintain marketing calendars and project timelines. Coordinate with external vendors, agencies, photographers, printers, and media partners. Assist with promotional materials, signage, point-of-sale materials, and marketing collateral. Support new location openings, product launches, and special marketing initiatives. Monitor and report on social media performance, audience growth, website traffic, and campaign engagement. Analyze customer behavior and content performance to optimize future strategies. Track key performance indicators and prepare monthly marketing reports. Recommend improvements based on engagement data, trends, and customer insights. All other duties assigned. Position Requirements Minimum Qualifications (Knowledge, Skills, and Abilities) Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field preferred. Proficiency in Adobe Creative Suite, Canva, CapCut, or similar creative software required One year of experience in content creation, social media marketing, digital marketing, or a related field required. Strong photography and videography skills with experience capturing content on location. Drone photography or videography a plus. Experience editing short-form videos for social media platforms preferred. Restaurant, hospitality, entertainment, gaming, or retail marketing experience. Experience creating lifestyle or event-focused content. Familiarity with Meta Business Suite, Google Analytics, social scheduling platforms, and basic search engine optimization principles. Excellent writing, editing, and communication skills. Strong organizational skills with the ability to manage multiple projects and brands simultaneously. Ability to work independently while collaborating across departments. Physical Demands and Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required sit; use hands or fingers. The employee is occasionally required to walk, lift up to 35 lbs, handle or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. Specific sensory abilities required by this job include sight and hearing. The noise level in the work environment is light to moderate. Note This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship. Exempt/Non-Exempt Non-Exempt Full-Time/Part-Time Full-Time Shift Days EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. This position is currently accepting applications. #J-18808-Ljbffr