Principal GTM Strategy, Connect Specialist, WW GTM & Business Development, Connect

Description

This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.

The Principal GTM Strategy - Connect role drives the strategic development and execution of go-to-market initiatives for Amazon Connect across global markets. This position is responsible for defining target markets, building comprehensive GTM campaigns, and orchestrating cross-functional alignment between AWS field teams, partners, and internal stakeholders to accelerate customer adoption and revenue growth.

Key job responsibilities

• Developing data-driven GTM strategies and frameworks that identify customer segments, market opportunities, and adoption pathways for Amazon Connect

• Creating and executing scalable GTM campaigns with measurable goals, timelines, and success metrics aligned to business objectives

• Driving alignment across diverse stakeholders including sales executives, product teams, marketing, and partner organizations to ensure coordinated market execution

• Building strategic relationships with C-suite executives and business leaders to position - Amazon Connect as a transformational solution for customer experience

• Analyzing market dynamics, competitive positioning, and customer needs to inform strategic recommendations and multi-year planning

• Leading cross-functional initiatives that improve organizational GTM capabilities, operational excellence, and business rhythms.

A day in the life

You'll analyze Amazon Connect adoption data and market trends to identify growth opportunities, then translate insights into actionable GTM strategies. Your day involves collaborating with internal stakeholders-sales leaders, product teams, marketing, partner organizations, and enablement-to align on campaigns, messaging, and field execution. You'll engage directly with customers (enterprise C-suite executives and contact center leaders) to understand their customer experience transformation needs and position Connect as the solution.

Problems you'll solve:

• For customers: Articulating ROI for cloud contact center migration and AI-powered customer service

• For field teams: Removing sales friction through playbooks, tools, and competitive positioning

• For the business: Accelerating revenue growth through repeatable, scalable GTM motions across target segments.

About the team

The GTM Strategy team for Amazon Connect is a dynamic, high-impact group that sits at the intersection of strategy, sales, and product innovation. Our mission is to accelerate Connect's growth by developing data-driven go-to-market strategies that unlock new market opportunities and enable our field teams to win. We work backwards from customer needs, diving deep into adoption patterns, competitive dynamics, and market trends to inform strategic decisions that shape how AWS brings Connect to market globally.

Our culture is built on collaboration, intellectual curiosity, and a bias for action. We earn trust by listening to our field teams and customers, think big about what's possible, and insist on the highest standards in everything we deliver. We operate as strategic partners to sales leadership, product teams, and cross-functional stakeholders-serving as the connective tissue that translates insights into execution. Team members are empowered to lead high-visibility initiatives, influence C-suite conversations, and drive measurable business outcomes. If you thrive in ambiguous environments, love solving complex problems, and want to shape the future of customer experience technology, this is the team for you.

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.

Basic Qualifications

• 7+ years of working with Business Application Technologies, including, but not limited to End User Compute (EUC), Supply Chain, Contact Center as a Service, Consumer Data Applications, Encrypted Communications, and/or Communication Developer Services experience

• 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience

• 7+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience

• Bachelor's degree

• Experience developing strategies that influence leadership decisions at the organizational level

Preferred Qualifications

• Experience selling to Fortune 1000 or Global 2000 organizations

• MBA

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .

USA, IL, Chicago - 176,100.00 - 238,200.00 USD annually

USA, MA, Boston - 176,100.00 - 238,200.00 USD annually

USA, NY, New York - 193,700.00 - 262,000.00 USD annually

USA, WA, Seattle - 176,100.00 - 238,200.00 USD annually