Performance Marketing Specialist

About Demi Demi is a proactive AI assistant that lives natively inside Slack. It connects to your email and the other tools your team already uses, and it actually executes work for you: not just answering questions, but getting tasks done across your apps. We're early, we launched in June 2026, and we're growing fast. We're building the growth engine now, and we want the person who builds paid acquisition with us from the ground up. What this role is You'll own Demi's paid acquisition end to end, with Meta as the primary channel and Google as a strong secondary. That means setting up accounts correctly from zero, getting the measurement and event optimization right so campaigns learn fast, and then running and scaling them yourself. You won't be handing this to an agency and reviewing slides. You'll be in the account daily, building structure, launching tests, reading the data, and making the calls. Key Responsibilities: Own Meta Ads end to end account structure, campaign and ad set setup, conversion event and pixel/CAPI instrumentation, audience strategy, and ongoing optimization. Get measurement right from day zero define the conversion events, attribution, and optimization targets so campaigns exit the learning phase fast and spend efficiently. Build and run full-funnel campaigns from Slack-install click → sign-up → activation and paid conversion, optimizing continuously against CPA and ROAS goals. Run Google Ads as a strong second channel Search and Performance Max, with clean tracking and UTM hygiene, while Meta stays the lead channel. Partner with design on creative brief concepts, ship variations, and run a disciplined creative testing cadence to find what converts. Turn data into decisions own reporting, set the testing rhythm, and translate results into the next experiments and budget calls. What we're looking for Early-career roughly 2-3 years of hands-on performance marketing, primarily at early-stage / zero-to-one startups. Real, hands-on Meta Ads ownership (non-negotiable): you\'ve been the person in the account, not someone who briefed an agency. A case study you can walk us through a company you helped take from early traction to meaningful scale with Meta, ideally alongside Google, with Meta as the lead channel. Strong command of event optimization and instrumentation you know how to set up conversion events and the right campaign structure from scratch so a brand-new account starts strong. You execute comfortable building, launching, and optimizing campaigns yourself, fast, with limited support. Based in or relocating to San Francisco this is a full-time, in-person role. Nice to have: Experience marketing a B2B, PLG, or SaaS product, ideally something Slack-native or in the developer / work-tools space. Familiarity with attribution setup and product analytics (GA4, PostHog, server-side tracking). A creative instinct: you can spot or shape an ad that performs, not just manage the media. #J-18808-Ljbffr Socket.dev