Director of Sales and Marketing

Director of Sales and Marketing

Step into a role where purpose meets energy in the heart of one of New England's most iconic communities! We're looking for a Director of Sales & Marketing to lead growth and connection at our vibrant senior living community in historic Lexington, Massachusetts.

Located just 11 miles from Boston and minutes from Cambridge, Concord, and the Route 128 tech corridor, Lexington offers the perfect blend of charm and accessibility. With landmarks like the Lexington Battle Green, scenic access to Minuteman National Historical Park, and a thriving, highly engaged local population, this is a market rich with opportunity and meaningful relationships waiting to be built.

In this role, you won't just drive occupancy - you'll shape stories, build partnerships, and connect families to a community where residents living with memory loss experience purpose, belonging, and joy every day. If you're a relationship-builder who loves strategy, storytelling, and making an impact in a community that sits at the crossroads of history and innovation, this is your moment to lead, grow, and shine.

The Sales and Marketing Director will drive external and internal sales efforts to achieve and exceed community performance goals, while continuously maximizing occupancy. Create and implement an effective sales plan that supports market diversification through the identification of niche referral opportunities. The Director will provide tours of the community with prospective residents and their families, perform regular follow up, and coordinate move-ins. Grow census by developing referral relationships with providers and vendors to maximize occupancy. The Director will take an active role in the training and development of marketing representatives.

Working at Artis Senior Living, you'll play an integral role on a dynamic team helping people living with dementia achieve the essential human needs of purpose, belonging, and joy by building a bridge between their lifelong identity and present daily life - we call this act of service "Honoring Yesterday & Celebrating Today." We like to think that Artis associates are the most thoughtful people on the planet, so in return - they deserve to feel safe, supported, and inspired to grow. We truly look forward to you being part of the Artis family! We are proud to be a Great Place to Work Certified company.

Sales and Marketing Director Responsibilities:

• Performs all external and internal sales efforts to achieve sales goals by modeling current sales systems, including positive modeling of The Artis Way.
• Lead efforts through face-to-face referral development, including calling on physicians, hospitals, managed care facilities, and other referral sources, etc.
• Develop, plan and execute a sales plan that leads to qualified referrals to the community.
• Coordinate, plan and efficiently execute external and internal marketing events to reach sales targets.
• Analyze occupancy trends, market/competition trends and length of sales cycle to determine the necessary sales activities to achieve full occupancy.
• Employ strategies that focus on building stronger, deeper and more trusted relationships, by invoking empathy and providing a more customized, relevant and creative experience for prospective families.
• Follow-up regularly with all current leads, including digital, and develop new referrals for obtaining leads.
• Train and develop Director peers within the community on the sales process as it pertains to their role and define and support the greater sales culture in all aspects of day-to-day operations.
• Train and develop Concierge team members on sales support activities including, but not limited to: move-in paperwork process, tours, ordering marketing collateral, etc.

Requirements:

• Associate's degree or higher in healthcare administration, marketing, public relations, or business management preferred.
• Minimum 3 years sales experience within senior living environments.
• Familiarity with state law and regulations surrounding senior housing and assisted living.
• Ability to develop, organize and implement creative marketing
• Ability to relate in a professional and positive manner with all team members, residents, families, and vendors.
• Position requires regular and consistent travel within the assigned local market area. Occasional non-local travel may be required. Frequency of travel is determined based on business needs and may fluctuate. Flexibility required.
• Familiarity with CRM tools required.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.