Email and Social Media Marketing Specialist

Role Description

We are looking for a detail-oriented and results-driven Email and Social Media Marketing Specialist to develop, implement, and optimize email marketing strategies that drive engagement, nurture leads, and boost conversions. You won't just be sending emails; you will be crafting personalized, high-conversion customer journeys that directly drive revenue growth. The ideal candidate has hands-on experience with email marketing platforms, understands segmentation and automation, and can turn data into actionable insights. This role is perfect for someone who is both analytical and creative, with a passion for delivering the right message to the right audience at the right time.

Key Responsibilities

• General:
  • Design, update, and maintain the company website and landing pages.
  • Create web graphics, banners, and digital marketing assets.
  • Manage website content, ensuring branding and messaging consistency.
  • Optimize website performance, responsiveness, and user experience.
  • Support social media and marketing teams with visual and technical web requirements.
  • Monitor website analytics and recommend improvements.
  • Maintain website security, integrations, and user access permissions.
  • Handle our company's social media accounts (X, TikTok, Pinterest, YouTube, IG, LinkedIn).
• Email Marketing:
  • Plan, create, and execute email campaigns, including newsletters, promotions, and automated workflows.
  • Segment audiences for personalized and behavior-based campaigns.
  • Manage and maintain email databases to ensure accuracy, list health, and deliverability.
  • Conduct A/B testing on subject lines, content, and CTAs to improve performance.
  • Monitor and report on key email metrics (open rates, CTR, conversions, unsubscribe rates).
  • Ensure compliance with email regulations (GDPR, CAN-SPAM, etc.).
• Campaign Strategy & Collaboration:
  • Work with sales and marketing teams to align strategies with business goals.
  • Collaborate with designers and copywriters to produce compelling, on-brand email content.
  • Provide insights and recommendations based on campaign performance data.
• Optimization & Growth:
  • Continuously refine segmentation, personalization, and automation strategies.
  • Stay updated on email marketing best practices, industry trends, and emerging tools.
  • Explore integrations with CRM, website, and paid marketing channels to enhance results.

Qualifications

• Proven experience in email marketing, with a strong track record of managing successful campaigns.
• Proficiency with email marketing tools (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar).
• Strong understanding of audience segmentation, automation, and deliverability best practices.
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Excellent copywriting and communication skills.
• Highly organized, detail-oriented, and able to manage multiple campaigns at once.

Preferred

• Experience in both B2B and B2C marketing.
• Familiarity with CRM platforms such as HubSpot, Salesforce, or Zoho.
• Knowledge of SEO, content marketing, or digital advertising (a plus but not required).
• Experience working in a fast-paced or startup environment.
• Basic design skills in Canva or similar (bonus).

Requirements

• Computer Processor: Minimum 5th generation Intel i5 processor or equivalent.
• Computer Memory/RAM: Minimum 4.00 GB.
• Computer Operating System: Windows 10 or Mac OSX - No Linux, Unix, or any operating system other than what is required.
• Internet Speed: Running on a 5.0 MBPS plan or higher (Both primary and backup).
• Headset: Noise-cancelling headset connected via USB port (REQUIRED).
• WebCam: At least 3 megapixels capable of 720p recording.