Social Media & Community Specialist

Role Description

We are looking for a Social Media & Community Strategist to join OffSec’s Global Marketing team. This isn’t a "buffer and schedule" role. You will be the architect of OffSec’s digital voice during a foundational shift in the industry: the transition to AI-led cybersecurity mastery. You will own our corporate and executive social presence, bridging the gap between the gritty, technical "hacker spirit" and the high-level strategic needs of the global C-Suite. Your goal is to ensure OffSec remains the undisputed "Gold Standard" in a landscape defined by machine-speed threats.

Duties and Responsibilities

• Content Strategy & Execution
  • Develop and execute the end-to-end social strategy for the OffSec brand.
  • Position OffSec as the leading authority in cybersecurity training on LinkedIn, X (Twitter), and YouTube; explore other channels for opportunities.
  • Translate complex technical exploits, lab updates, and learning concepts into compelling narratives for both entry-level learners and seasoned Security Architects.
  • Partner with R&D and Content teams to strategically "drop" technical insights and product teasers for maximum community reach.
• Strategic Campaign Alignment & Orchestration
  • Ensure a unified "Go-to-Market" social narrative between Product Marketing and Demand Generation teams.
  • Translate product technicalities into high-converting, social-first hooks that drive the funnel.
  • Lead the social workstream for major cross-functional campaigns, ensuring synchronization with email drops, paid media spend, and other outbound efforts.
  • Collaborate with Demand Gen to monitor lead quality from social channels and provide real-time feedback to Product Marketing.
• Community Orchestration & Technical Engagement
  • Manage day-to-day engagement across primary technical hubs (LinkedIn, X, some Reddit, and some Discord).
  • Run live commentary on industry events (Black Hat, DEF CON) and engage in breaking security trends.
  • Proactively monitor and identify trends in AI-enabled threats and reactive content opportunities.
  • Use HubSpot and platform analytics to track how social engagement feeds into lead recycling tracks and qualified enterprise pipeline.
• Executive Thought Leadership
  • Craft high-impact, authentic narratives for OffSec leadership to engage with the C-Suite.
  • Extract high-value insights from internal speeches, whitepapers, and proprietary research for original posts.
• Influencer & KOL Partnership Strategy
  • Identify and build relationships with cybersecurity influencers, researchers, and Key Opinion Leaders (KOLs).
  • Develop collaboration strategies to expand OffSec’s reach into niche technical communities.

Qualifications

• 3+ Years of High-Impact Execution in a rapid-growth SaaS or Cybersecurity environment.
• Bilingual (Hacker & Executive): Speak the language of X/Discord and LinkedIn.
• Proven ability to manage stakeholders across Product and Demand Gen teams.
• Technical Literacy: Understand the "Why" behind certifications and translate technical exploits into business risk.
• Visual Craftsmanship: Proficient in communicating clean, "Gold Standard" visual assets.
• Startup Speed: Thrive with autonomy and own your time.

Preferred Qualifications

• Experience with HubSpot and data-sync workflows.
• Track record of managing YouTube Shorts or TikTok strategies for technical B2B brands.
• Familiarity with the cybersecurity certification landscape (Competitor awareness: SANS, HTB, THM).
• Basic understanding of SEO and how social signals drive organic search visibility.

Direct Reports

This position has no direct reports.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.