Social Media Specialist

Role Description

LTK is seeking a Social Media Specialist to help bring LTK’s social presence to life through compelling, platform-native content across Instagram, TikTok, LinkedIn, YouTube and other emerging social channels. This is a highly creative, hands-on role for someone who deeply understands social media, culture, creators, trends and visual storytelling.

• Support the day-to-day creation of social-first content across LTK’s consumer and corporate channels.
• Translate brand messages, creator stories, product updates, company moments and cultural trends into engaging content.
• Concept, shoot, edit, write and publish content that captures attention.
• Fluent in short-form video, social trends, platform behaviors and community engagement.
• Excited to experiment with new formats, hooks, series and creative approaches.

How you will make an impact

Social Content Creation

• Create original social-first content for LTK’s owned channels, including short-form video, Reels, TikToks, carousels, graphics, social copy, stories and other platform-native formats.
• Concept, shoot and edit content that brings LTK’s brand, creators, products, campaigns and company stories to life.
• Turn brand messages, product updates, creator stories, press moments and cultural trends into engaging social content.
• Help develop creative ideas for recurring series, editorial franchises, trend moments and campaign content.
• Write clear, engaging and platform-appropriate captions, hooks, overlays and social copy.
• Ensure content feels current, visually compelling, social-native and aligned with LTK’s brand voice.

Platform Execution

• Support day-to-day publishing across LTK’s consumer and corporate social channels.
• Adapt content for each platform based on audience expectations, creative best practices and format needs.
• Monitor platform trends, conversations and cultural moments to identify content opportunities for LTK.
• Help maintain a consistent publishing cadence across channels.
• Support community engagement by monitoring comments and identifying conversation opportunities.

Performance & Learning

• Track content performance and use learnings to improve future creative.
• Help identify which formats, hooks, topics and creative approaches are resonating with LTK’s audiences.
• Bring ideas for how to evolve content based on platform insights and audience behavior.
• Stay curious and experimental, helping the team test new creative approaches.

Cross-Functional Collaboration

• Work closely with PR, brand strategy, integrated marketing, creator, brand, product and design teams.
• Collaborate with internal teams to gather information, assets, product details, creator stories and campaign context.
• Support the Senior Manager, Social Media Strategy in maintaining social calendars, content plans and publishing workflows.
• Help ensure social content supports broader company priorities while still feeling native to each platform.

Qualifications

• 2–4 years of experience in social media, content creation, editorial content or a related field.
• Strong hands-on content creation skills, including concepting, shooting and editing short-form video.
• Deep understanding of Instagram, TikTok, LinkedIn and YouTube.
• Strong visual eye and understanding of social-first storytelling.
• Ability to write engaging captions, hooks, overlays and short-form copy.
• Comfortable being behind the camera and capturing content in real time.
• Experience using social editing and creative tools.
• Strong understanding of social trends, creator culture, internet culture and platform behaviors.
• Creative, resourceful and excited to generate new ideas quickly.
• Highly organized and able to manage multiple content requests, deadlines and channels.
• Strong communication skills and ability to collaborate across teams.
• A fast-moving, curious and flexible mindset.
• A mindset focused on seizing opportunities and moving with urgency.
• Dedication to fierce prioritization and operational excellence.
• Adaptability to a dynamic, fast-moving environment.
• A growth mindset and openness to feedback.

Preferred Experience

• Experience creating content for a consumer, lifestyle, retail, creator economy, media, fashion, beauty or technology brand.
• Experience creating short-form video for TikTok, Instagram Reels and YouTube Shorts.
• Experience supporting live event or real-time social coverage.
• Familiarity with creator marketing, affiliate marketing, social commerce or influencer marketing.

Benefits

• The opportunity to be part of the leading global company in creator commerce.
• A remote-first, productivity-first environment.
• Competitive compensation and benefits package to meet the needs of you and your family.
• 401(k) with LTK company matching.
• Medical Insurance, Vision Insurance, Dental Insurance.
• Paid Maternity Leave and Paid Paternity Leave.
• Summer Fridays and Flexible PTO.