Social Media Specialist

Job Description

POSITION SUMMARY

Feeding San Diego seeks a creative, strategic social media storyteller to grow and engage audiences across Instagram, LinkedIn, TikTok, and more. This role develops and manages social media strategies, creates compelling content, analyzes performance, and fosters online communities. You’ll collaborate with stakeholders to share impactful stories through video, photo, graphics, and trends, while partnering with creators to boost awareness and fundraising. Ideal candidates have strong social media expertise, a knack for storytelling, and a passion for connecting people to our mission.

The ideal candidate has experience in social media strategy and content creation, is collaborative and creative, and excels at building relationships both online and offline. They understand how to set the right tone, believe in the power of digital fundraising, and create content that inspires engagement with Feeding San Diego’s mission.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Social Media Strategy & Planning

• Develop and refine social media content strategy for each platform, ensuring engaging, educational, and trend-forward content aligned with organizational goals.
• Manage content calendar and performance reporting on Sprout Social; set KPIs, track analytics, and adjust strategies across Instagram, TikTok, LinkedIn, Facebook, and YouTube.
• Monitor trends and emerging platforms to source ideas, create timely content, and identify opportunities for Feeding San Diego to participate in relevant conversations.
• Collaborate cross-departmentally to align content with organizational needs and contribute creative concepts during weekly brainstorms.

Social Media Content Creation

• Create and publish mission-driven content across social channels, including video, photography, and captions that maintain brand voice.
• Capture high-quality visuals at events and in dynamic environments using both mobile and professional cameras; act as on-camera talent when needed.
• Develop authentic, people-first stories by collaborating with program participants, donors, volunteers, and partners to engage diverse audiences.
• Build trust and represent the brand while navigating “Get Help” and “Give Help” narratives to connect with both supporters and community members.

Social Media Management

• Lead day-to-day implementation and management of social media for all Feeding San Diego accounts
• Conduct daily community management sweeps to engage with followers across platforms, serve as the organization’s voice, and build relationships with creators and partners through social media
• Respond to DMs, comments, and tagged content in a timely, thoughtful, and on-brand voice
• Work cross departmentally to answer questions and address amplified concerns and feedback, protecting brand reputation

Creator Marketing

• Identify, vet, and establish relationships with influencers across various platforms
• Assist in developing creative briefs for talent, ensuring they are in line with established strategy
• Brief creators with clear concepts and performance expectations.
• Maintain a current database of creator partners

Collaboration

• Engage directly with diverse stakeholders including program participants, volunteers, food donors, and distribution partners while representing Feeding San Diego.
• Show compassion and build trust to authentically capture and share stories that reflect the organization’s impact.
• Collaborate with the Marketing & Communications team and align content with Feeding America best practices.
• Promote and uphold Feeding San Diego’s values in all interactions and content creation.

INTERACTION

The position will interact closely with FSD employees, visitors, neighbors, volunteers, donors, and partner representatives. This position will also interact with all staff at Feeding San Diego.

Qualifications:
Qualifications

EDUCATION/YEARS EXPERIENCE

• Bachelor’s Degree or equivalent experience, particularly in journalism, media, communications, marketing, or advertising
• Minimum two years of experience managing social media for an established brand

KNOWLEDGE, SKILLS AND ABILITIES

Required

• Hands-on experience and expertise with social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and YouTube Shorts

• Experience using social platforms to find opportunities to engage with existing and potential stakeholders

• Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone

• Experience using third-party social media platforms such as Sprout Social, Canva, Cap Cut, etc.

• Confident in ability to capture video and photos in high-stakes moments on an iPhone; ability to get all the right shots and video clips to tell a visual story

• Proficiency with creative production programs including Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) and Canva, demonstrated through a portfolio of work

• Strong portfolio of work showcasing multimedia content creation

• Ability to meet deadlines and post to social media accounts in real time, with little need for oversight

• Design fluency coupled with excellent typography and visual design sensibilities

• The ability to manage multiple projects and priorities simultaneously and efficiently

• Microsoft 365 experience

• Asana, Smartsheet, Basecamp or other project management system experience

• Act as a collaborative team player who can take constructive feedback on their work and adjust accordingly

• Ability to understand organizational needs, including general business strategy, industry issues, key stakeholders, and giving trends

Preferred

• Proficiency with professional photography and videography equipment and editing software:

  • Adobe Photoshop and Premiere Pro experience
  • DSLR/mirrorless camera, audio-recording devices, and professional lighting to capture photo and video in high-stakes moments

• Experience working cross functionally with teams in a non-profit setting (development, programs, volunteer, etc.)

• Existing non-profit experience working in marketing and communications

TOOLS AND EQUIPMENT USED

MacBook Pro, iPhone 15, Sony a7 IV mirrorless camera, lav mic, headphones, lighting equipment, tripod, Adobe Creative Suite subscription, and printer.

LICENSES/CERTIFICATIONS

Must have reliable transportation and possess and maintain a valid California driver’s license, a satisfactory driving record, including proof of personal vehicle insurance coverage and insurability under the Agency’s insurance carrier standards.

PHYSICAL, MENTAL AND ENVIRONMENTAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to:

• Work in an office adjacent to a warehouse setting with consistent travel to other locations in San Diego County.
• Prioritizes multi-task work and projects requiring good memory, concentration, and analytical thinking.
• Occasionally, it is required to perform the safe operation of office equipment and machines and recognize and abate safety hazards within the workplace.
• The noise level in the work environment is usually quiet but this office is maintained in a distribution center with machinery and large trucks.

Additional Information

Application Materials: We’d love to learn more about you! Please include a brief cover letter sharing your interest in the role, along with a portfolio featuring work that reflects your skills and experience.

Feeding San Diego provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

PAY & HOURS

Pay Range: $72,000-$75,000

FSD Office l Hybrid **** – M, T, TH in San Diego office and W & F remote, 8am - 4:30pm; **** occasional evenings, weekends required

Why You’ll Love It Here

• Employer sponsored healthcare benefits at platinum level for medical
• 401K retirement plan with company matching
• Flexible work environment; Attractive, welcoming office
• Supportive time off policies including vacation, sick, & company holidays
• Learning & development and recognition programs
• Your work has a real purpose and will help change lives in San Diego County.
• Supportive and engaged Board of Directors
• You’ll be part of a fun, supportive team that works hard and celebrates accomplishments together.
• We live by our core values: Agility, Stewardship, Collaboration, Environment, Nutrition & Dignity.
• 100% of our workforce believes in our mission and vision
• Commitment to Sustainability – We prioritize food rescue to feed people not landfills. Food waste goes to local hog farms.