Social Media Growth & Engagement Strategist

Job Description

Job Description

Social Media - Growth & Engagement Strategist InnoVision Marketing Group

San Diego, CA | Mandatory In-Office

At InnoVision Marketing Group, proudly known as The Anti-Agency®, social media is not an afterthought. It is one of the primary ways brands build audiences, create communities, and drive growth.

We are looking for a creative, organized, and platform-obsessed Social Growth & Engagement Strategist who can manage multiple client accounts simultaneously while delivering measurable growth, engagement, and community development across every major social platform.

This is a highly visible role with significant opportunity for growth. We are extremely selective in who we bring onto this team because social media sits at the center of the value we provide to our clients.

If you’re the type of person who notices why one post exploded while another fell flat, instinctively understands platform culture, and genuinely enjoys growing audiences and building communities, we want to meet you.

What You’ll Do

As the Social Growth & Engagement Strategist, you will serve as the day-to-day social media lead across a portfolio of client accounts, owning growth, engagement, content, and community development for each brand you manage.

Platform Growth & Engagement

• Grow follower counts and engagement across client social channels through highquality content and community interaction.
• Develop platformspecific strategies tailored to each client’s audience, industry, and growth goals.
• Build and manage content calendars across Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, Threads, and emerging platforms.
• Monitor trends, audio, formats, and cultural moments in real time and capitalize on opportunities for clients.
• Engage with followers, comments, and direct messages to build authentic communities.
• Track growth metrics including followers, engagement rates, reach, impressions, shares, saves, and profile visits to continually improve performance.
Content Creation & Copywriting
• Write compelling captions, hooks, callstoaction, scripts, and copy in multiple brand voices.
• Develop shortform video scripts for Reels, TikTok, and YouTube Shorts.
• Create LinkedIn posts, X threads, carousel copy, and platformnative content tailored to each channel.
• Leverage AI writing tools including ChatGPT, Claude, and emerging technologies to improve efficiency without sacrificing authenticity.
Video Editing & Production
• Edit shortform videos with captions, transitions, sound, graphics, and branded elements.
• Repurpose podcasts, interviews, and longform content into engaging social assets.
• Utilize AI tools such as Descript, OpusClip, and Captions.ai to scale production.
• Guide clients on simple lighting, framing, and audio setups to improve content quality.
• Coordinate and manage UGC creators when needed.

Graphic Design & Visual Content

• Design graphics, carousels, Story templates, and social assets using Canva, Adobe Express, Figma, or similar tools.
• Maintain consistent visual identities across multiple brands.
• Create platformoptimized assets tailored to each channel.
• Scheduling & Distribution
• Schedule and publish content across client accounts using Vista Social.
• Optimize posting cadence and timing based on audience behavior and platform insights.
• Manage approval workflows to ensure content is reviewed prior to publication.
Content Testing & Optimization
• Test formats, hooks, posting times, captions, and creative approaches.
• Maintain testing logs and document learnings.
• Conduct monthly content reviews to identify opportunities for improvement.

Share successful strategies across the client portfolio.

Reporting
• Deliver clear monthly performance reports.
• Present recommendations and insights confidently to clients.
• Utilize analytics tools including Sprout Social, Iconosquare, and native platform reporting.

What Makes a Great Team Member at InnoVision Marketing Group

We can teach systems. We cannot teach curiosity, creativity, or ownership. The people who thrive in this role consistently demonstrate:

• Platformnative instincts.
• Strong copywriting and storytelling abilities.
• Creative thinking and curiosity.
• Entrepreneurial spirit.
• Exceptional organization and time management.
• Attention to detail.
• Accountability and followthrough.
• Positive energy and professionalism.
• Confidence presenting to clients.
• Teamfirst mentality.
• High integrity.
• A genuine passion for audience growth and engagement.

This role is for someone who gets excited about growing communities, studying what works, and continuously improving content performance.

Experience & Skills
• 25+ years of social media management experience, preferably within an agency environment.
• Proven track record of growing social accounts with measurable results.
• Strong copywriting skills with the ability to adapt to multiple brand voices.
• Video editing experience with CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar tools.
• Proficiency with Canva, Adobe Express, Figma, or comparable design platforms.
• Experience utilizing AI tools including ChatGPT, Claude, Midjourney, Descript, OpusClip, and related technologies.
• Strong organizational skills with the ability to manage multiple content calendars and deadlines.
• Comfort presenting to clients and building trusted relationships.
• Ability to thrive in a fastpaced, entrepreneurial environment.
• A desire to build something meaningful, not simply publish posts.
Work Expectations
• Fulltime, mandatory inoffice role.
• Ability to manage multiple clients and deadlines simultaneously.
• Flexibility during highvolume periods and special events.
• Occasional travel may be required.
Growth Opportunity

At InnoVision Marketing Group, high performers are given real ownership, real visibility, and real opportunity.

Social media is not a side function here. It is central to the value we deliver. The individual in this role will have a direct impact on brand growth across our client portfolio and will help shape the future of social media within the organization.

InnoVision Marketing Group believes strongly in promoting from within. Every member of our management team earned their leadership position through performance, accountability, leadership, and growth inside the organization.

Individuals who demonstrate strong performance, leadership, cultural alignment, and a commitment to continuous improvement will have the opportunity for expanded responsibility and long-term career advancement.

Why InnoVision Marketing Group

At InnoVision Marketing Group, we believe social media should do more than generate likes. It should build communities, create brand advocates, and drive measurable business growth.

If you’re looking for an opportunity to do creative work that matters, build something meaningful, and grow alongside a high-performing team, we want to meet you.

This is a full-time, salaried exempt position. The hourly rate shown is for posting purposes only and represents an annual salary of $72,000.