Social Media Specialist (Content & Video)

Role Description

If you thrive in fast-moving environments, love creating content, and know how to turn ideas into execution, this role is for you. We're hiring a Social Media Specialist to execute and manage the day-to-day social media operations for three connected brands:

• Rankings.io (legal marketing agency)
• Personal Injury Mastermind (PIM & PIMCON)
• Chris Dreyer Co. (founder/personal brand)

You'll own the execution behind our social presence while partnering closely with our Social Media Manager, who focuses on strategy, creative direction, reporting, and stakeholder management. This is an ownership role for someone who enjoys creating content, staying organized, engaging online communities, and continuously improving performance.

Responsibilities

• Social Media Management
  • Publish and manage content across LinkedIn, Instagram, TikTok, Facebook, X, and YouTube
  • Maintain content calendars and publishing schedules across multiple brands
  • Repurpose podcasts, newsletters, blog posts, webinars, and event content into platform-specific social media content
  • Support video publishing with captions, thumbnails, metadata, and light editing
  • Ensure social profiles remain current and optimized
• Content Creation
  • Execute creative briefs while adding your own ideas and perspective
  • Create engaging graphics, videos, and written content consistent with each brand's voice
  • Be comfortable appearing on camera regularly for social content
  • Capture content during recording sessions, company events, and industry conferences
• Community Engagement
  • Monitor comments, messages, mentions, and tagged content across all platforms
  • Respond in the appropriate brand voice while building relationships with followers, partners, and industry professionals
  • Identify engagement opportunities and escalate sensitive conversations when needed
• Project Management
  • Own timelines and coordinate content production from idea to publication
  • Manage tasks using ClickUp, Asana, Monday, Trello, or similar platforms
  • Collaborate with internal teams and external partners to keep projects moving
  • Maintain organized documentation and content libraries
• Performance & Growth
  • Track social media performance and identify trends
  • Support reporting by maintaining dashboards and gathering platform analytics
  • Stay current on platform updates, emerging trends, and new content opportunities
  • Bring fresh ideas that help grow our brands and audiences

Qualifications

• 3–5 years of hands-on social media experience (agency, in-house, or creator background)
• Experience managing multiple social media platforms and content calendars
• Strong writing, storytelling, and communication skills
• Comfortable appearing on camera and creating video content
• Experience using project management software such as ClickUp, Asana, Monday, or Trello
• Strong organizational skills with excellent attention to detail
• Self-starter who takes ownership and follows through without constant direction
• Comfortable working with creative teams, executives, and external partners

Nice-to-Haves

• Experience with social scheduling tools (Sprout, Later, Buffer, Hootsuite, or similar)
• Video editing experience (CapCut, Descript, Premiere)
• YouTube channel management experience
• Familiarity with the legal industry, professional services marketing, or B2B media
• Event social experience (live coverage, conference content) — directly relevant to PIMCON and PIM Summit
• Experience supporting a founder/personal brand

Benefits

• Starting Salary of $70,000
• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance (For Employee)

What to Expect in the Interview Process

• Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.
• One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
• Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.
• Video Assessment: Candidates advancing to the next stage will complete a video assessment designed to showcase their creativity and overall approach to the role.
• Final Zoom Interview: Final candidates will meet with Hiring Managers for a final Zoom interview.