Social Media Content Specialist

Social Media Content Specialist

If you have an interest in being part of one of the fastest growing industries in the nation and have a desire to help others in need through your efforts, this may be the role for you! At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

Position Summary:

This role reports directly to the SE Senior Social Media Strategist on the Digital Marketing team within the Marketing Department. We are seeking a highly motivated, fast-moving, and creatively driven Ground Game Social Media Content Specialist to lead in-field content capture and community-driven storytelling across Florida, with the opportunity to scale into additional markets. This role is dedicated to building Trulieve's "ground game" social presence—capturing authentic, real-time content from the communities we operate in. The ideal candidate thrives in dynamic environments, is energized by being in the field, and has a strong instinct for identifying and capturing culturally relevant moments as they happen.

Key Responsibilities:

• Field Content Execution: Act as the primary on-the-ground social content lead across Florida markets. Travel to community events, store openings, activations, and brand moments to capture real-time content. Identify and capture culturally relevant moments that reflect local communities and brand presence. Build a consistent cadence of in-field content that feeds weekly social storytelling.
• Content Creation & Production: Conceptualize, shoot, and edit high-quality video and photo content optimized for platforms including Instagram, TikTok, YouTube, X, Facebook, and emerging channels. Develop weekly content outputs including: event recaps, community highlight reels, UGC-style edits, and engagement-driven posts (polls, reactions, trends). Transform field capture into polished, platform-native edits with strong hooks, pacing, and storytelling.
• Community & Engagement Focus: Create content that emphasizes community connection, authenticity, and local brand relevance. Partner with influencers, brand ambassadors, and community participants to co-create authentic content. Capture and repurpose UGC-style content that feels organic and relatable. Trend & Platform Optimization: Stay ahead of emerging social trends, formats, sounds, and platform updates. Apply trend insights to field content in near real-time when possible. Optimize content based on platform best practices and performance learnings.
• Cross-Functional Collaboration: Partner with marketing, retail, design, and digital teams to ensure content aligns with brand priorities and campaigns. Support broader social initiatives with field-driven content that complements paid, influencer, and brand campaigns.

Qualifications:

• Proven experience as a Social Media Content Creator, ideally with infield or event-based content capture experience.
• Strong proficiency in video editing, photography, and mobile-first content production tools.
• Deep understanding of social-first storytelling and platform behavior.
• Ability to operate independently in fast-paced, real-world environments.
• Strong creative instincts with a bias toward action and speed.
• Organized, adaptable, and comfortable managing multiple shoots and deliverables.

Travel & Work Environment:

• 40–50% travel across Florida (with future expansion to additional markets).
• Must be comfortable working in the field at events, retail locations, and community environments.
• Flexibility required—evenings, weekends, and event-based schedules.
• Work Schedule: 40 hours per week with flexible scheduling based on business and event needs.
• Availability for occasional evenings, weekends, and holidays required.

Role Evolution (Future Scope): Initial focus on Florida ground game execution. Opportunity to expand coverage into additional markets as the program scales. Potential to help define and standardize ground game content strategy across regions.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.